EssilorLuxottica and Tasa Meng Corporation launch eyewear outpost at Taoyuan Airport
The multi-brand eyewear outpost opens at Taoyuan International Airport, with the Ray-Ban x Scuderia Ferrari Racing Simulator in pole position
EssilorLuxottica has partnered with travel retailer Tasa Meng Corporation to launch an immersive multi-brand eyewear outpost at Taoyuan International Airport, Terminal 2.
The activation combines a curated retail experience with interactive engagement element, headlined by the impressive Ray-Ban x Scuderia Ferrari Racing Simulator.
The new travel retail concept showcases EssilorLuxottica’s leading portfolio of globally recognized eyewear brands, including Ray-Ban, Oakley, Prada, Miu Miu, Burberry, Versace, Coach and more. Designed to appeal to travelers with a broad range of style preferences and lifestyle needs, the outpost offers everything from Asian-fit styles and sport-performance frames to luxury statement pieces across varied price points.
In a travel retail first for Taoyuan Airport, the Ray-Ban x Scuderia Ferrari Racing Simulator invites shoppers to experience the adrenaline of Formula 1 racing. This unique in-store display drives footfall, enhances brand visibility, and brings the high-octane spirit of Ferrari to the airport environment.
Gary Chau, General Manager of Tasa Meng Corporation, said, “Our goal with this outpost is to create a high-impact retail space tailored to the evolving behaviors of today’s travelers. With limited time and high expectations, passengers value both product diversity and immersive experiences. By housing multiple premium brands in one location and integrating engaging touchpoints, we’ve built a destination that aligns commercial opportunity with consumer intent.”
Gianmarco Montesano, Regional Director APAC Travel Retail at EssilorLuxottica, commented, “This project allowed us to bring our brand universe to life in a truly dynamic way. Beyond showcasing a wide-ranging portfolio, the outpost invites travelers to connect with our brands on a deeper level, whether through tailored fittings or immersive features like the Ray-Ban x Ferrari simulator. It’s a strategic expression of how we see the future of eyewear retail: bold, experiential, and deeply customer-centric.”
