FIX Dessert Chocolatier returns to Dubai Duty Free with eye-catching new pop-up
Refreshed and reimagined, FIX Dessert Chocolatier returns to DXB with Dubai Duty Free
FIX Dessert Chocolatier is officially back in Dubai Duty Free, making its comeback from May 15 with a new pop-up at Terminal 3 Concourse B East in Dubai International Airport.
After a short break, FIX is back, reimagined, refreshed, and ready to serve handcrafted indulgence to traveling consumers. According to Dubai Duty Free, the new pop-up “isn’t just a retail point, it’s an immersive destination that invites every passerby to pause, indulge, and make a memory”.
Designed to deliver more than just chocolate, the new pop-up offers a boutique experience of its own
Sarah Hamouda, Founder of FIX, said, “This return means a lot to us, not just because we’re back at Dubai Duty Free at the beautiful and bustling Dubai International Airport, but because of why we’re back. Following the overwhelming response to our previous pop-up, we’ve been invited to return to a new premium location. A moment we’re incredibly proud of.”
Sharon Beecham, Senior Vice President – Purchasing of Dubai Duty Free, added, “We’re pleased to welcome FIX Dessert Chocolatier back to Dubai Duty Free as an exclusive retail partner with a refreshed pop-up concept. It continues to offer an exciting, immersive experience that goes beyond premium confectionery and we’re confident it will attract customers and drive continued strong sales for the brand. As the only place in the world to shop the entire FIX range in person, we’re excited to bring this viral favorite to our customers right here at Dubai Duty Free.”
The refreshed FIX store is said to be a must-visit for those looking to take home a taste of Dubai
Designed to deliver more than just chocolate, the new pop-up offers a boutique experience of its own. Travelers can stop by to grab their sweet FIX and even capture the moment with a selfie in the dedicated photo zone.
From TikTok viral Knafeh bars to limited-edition delights, the FIX collection is designed to make every journey a little sweeter, and a lot more Instagram-worthy. Now open daily at Terminal 3 Concourse B, the new FIX store is described as “a must-visit for those looking to take home a taste of Dubai”.
