Victoria’s Secret partners with Lagardère Travel Retail Belgium in new Brussels Airport store
Victoria's Secret opens in Brussels Airport Pier A with Lagardère Travel Retail Belgium
Victoria’s Secret – the leading specialty retailer of intimate apparel and beauty products – has opened its newest travel retail store in Pier A at Brussels Airport, in partnership with Lagardère Travel Retail Belgium.
This opening marks the latest milestone in the strong and long-lasting collaboration between Lagardère Travel Retail and Victoria’s Secret, a partnership that has "consistently delivered premium shopping experiences in some of the world’s most prestigious travel hubs”.
As the landlord and a key strategic supporter, Brussels Airport has played an essential role in making this new retail destination a reality, reinforcing its commitment to offering travelers a diverse and world-class shopping environment. The continued trust and collaboration between Brussels Airport and Lagardère Travel Retail Belgium is said to reflect a shared vision of enhancing the passenger journey through exclusive and high-quality retail offerings.
The new store features Victoria’s Secret’s bestsellers in both intimates and beauty
Nicolas Van Brandt, CEO at Lagardère Travel Retail Belgium, said, “We are thrilled to unveil this new Victoria’s Secret store at Brussels Airport, a brand that perfectly complements our mission to provide passengers with access to world-renowned names in beauty, fashion, and lifestyle.
“This opening is a testament to the strong and fruitful partnership we share with both Victoria’s Secret and Brussels Airport.”
Located in Pier A, the store features Victoria’s Secret’s bestsellers in both intimates and beauty. The new store introduces an innovative design concept and streamlined navigation to effortlessly guide shoppers, creating a seamless and enjoyable shopping experience.
This opening marks the latest milestone in the strong and long-lasting collaboration between Lagardère Travel Retail and Victoria’s Secret
Customers can shop from a curated assortment of the best-selling Victoria’s Secret products, including signature styles in bras, panties, sleepwear, and accessories. Shoppers can also explore Victoria’s Secret beauty collection, featuring their popular fine fragrances, body mists, and lotions. Highlights include the customer favorite, Bombshell Eau de Parfum, which opens with a bright sparkle of Brazilian purple passion fruit, with Madagascan vanilla orchid adding a creamy sweetness, and the fragrance blooming with Bombshell’s signature floral, the peony.
With this new addition, Lagardère Travel Retail Belgium said it continues to expand its portfolio, strengthening its position as a leader in the travel retail industry by bringing globally recognized brands to Brussels Airport, in the heart of Europe, and beyond.
One of the two priority divisions of the Lagardère group, Lagardère Travel Retail is a global leader in the travel retail industry with long-standing expertise in meeting the needs of travelers and its partners in the areas of travel essentials, duty-free, fashion, and food services. Lagardère Travel Retail operates more than 4,970 points of sale in airports, train stations and other concessions in 51 countries. In 2024, Lagardère Travel Retail generated revenue of €7.6 billion (100% managed).
