Thélios partners with Gebr. Heinemann and Unifree Duty Free in Fendi pop-up at Istanbul Airport
Thélios, LVMH Eyewear Excellence, joins forces with Gebr. Heinemann and Unifree Duty Free in the new Fendi pop-up
Thélios, LVMH Eyewear Excellence, has partnered with Gebr. Heinemann and Unifree Duty Free to introduce a luxury pop-up concept featuring its Maison Fendi at Istanbul Airport.
The eyewear pop-up is situated in the Departures Area, in front of Unifree Duty Free store, which features a high-end product assortment. The pop-up offers a carefully curated selection of the Spring-Summer 25 Fendi eyewear collection, with visual merchandising reflecting Fendi’s seasonal concept. The pop-up launched in April will be open through June 2025.
The pop-up targets travelers seeking luxury eyewear along with an engaging experience. The space integrates AR mirrors, increasing visibility through engagement, and, for the first time, features an interactive try-on collaboration with the retailer’s fashion and jewelry offer. The pop-up is equipped with a Snapchat-powered augmented reality mirror that enables shoppers to virtually try on a variety of eyewear options before making a purchase. There is also a download and printing option and shoppers can also add Fendi jewelry to complete the look.
The Fendi space offers a curated selection from the Spring/Summer Fendi eyewear collection
Alessandro Eucaliptus, Head of Global Travel Retail at Thélios, said, “Thélios is delighted to partner with Gebr. Heinemann to bring the Fendi eyewear experience to Istanbul Airport. This pop-up is a demonstration of our commitment to delivering innovative and engaging retail environments within the travel retail channel. We are proud to showcase Fendi’s stunning visual merchandising concept, offering a boutique look-and-feel to travelers. Completed by interactive elements, we are confident that travelers will enjoy their immersion into the creative universe of Fendi.”
The Fendi space integrates AR mirrors, increasing brand visibility through engagement
Jan Richter, Director Purchasing Fashion, Accessories at Gebr. Heinemann, commented, “At Gebr. Heinemann, we continuously seek to elevate the passenger experience by offering exceptional products and memorable moments. Our collaboration with Thélios and Fendi for this exclusive pop-up perfectly aligns with this vision. We are excited to provide travelers at Istanbul Airport with an immersive shopping experience that blends luxury eyewear with interactive technology.”
Ceren Tonguç, Unifree Duty Free Chief Commercial Officer, added, “As Unifree Duty Free we are pleased to welcome the Fendi eyewear pop-up at İstanbul Airport. This exclusive activation reflects our ongoing commitment to delivering exceptional luxury retail experiences and offering travelers access to iconic fashion brands in a unique and dynamic setting.”
