Lagardère Travel Retail expands Too Good To Go global partnership
According to Lagardère Travel Retail, the broader implementation of the Too Good To Go platform in Abu Dhabi will enhance daily in-store efficiency by streamlining product expiry checks, optimizing markdowns and helping to reduce food waste
Lagardère Travel Retail – a global leader in the travel retail industry with operations in 51 countries – is expanding its partnership with Too Good To Go by introducing the platform at 11 new locations in Abu Dhabi.
This follows its initial implementation in seven stores at Geneva Airport, marking the first step in the rollout of this new solution. It also strengthens the partnership established in 2018 between Lagardère Travel Retail and Too Good To Go, which has implemented Too Good To Go App in stores across nine countries, saving 322,000 meals from going to waste. The Too Good To Go app is recognized as the world’s largest marketplace for surplus food.
According to Lagardère Travel Retail, the broader implementation of the Too Good To Go platform in Abu Dhabi will enhance daily in-store efficiency by streamlining product expiry checks, optimizing markdowns and helping to reduce food waste. “For Lagardère Travel Retail, this is an opportunity to provide a sustainable model to the challenge of reducing food waste, combining environmental commitments and operational excellence,” the company noted.
An End-to-end Solution for Streamlined and Tailored Deployment
The Too Good To Go platform provides businesses with a modular solution to tailor their surplus food management strategy.
The Expiry Date Management+ module will equip Lagardère Travel Retail employees with a daily list of near-expiry products to monitor, along with tailored recommendations for managing each item directly on their handheld PDAs.
The AI-Powered Discounting module will dynamically adjust discounts at the SKU level, based on real-time factors like inventory levels, seasonal trends, historical pricing and waste patterns, ensuring markdowns are timely and effective.
Too Good To Go Platform will be key to operational excellence. Lagardère Travel Retail estimates that this solution will enable employees to save up to one hour per day on expiry date checks.
The partnership with Too Good To Go and Lagardère Travel Retail offers a win-win for operational efficiency, sustainability and customers
A solution aligned with FLOW: Lagardère Travel Retail's global anti-waste program
FLOW (Fighting to Limit our Waste) is Lagardère Travel Retail’s commitment to addressing food waste in the travel retail industry, through a global anti-waste program based on five pillars: Measurement, Staff engagement, Anti-waste standard operating procedure, In-store promotions and Excess food management. This partnership with Too Good To Go will contribute to the FLOW program commitments.
Already available in its stores across Austria, Switzerland, Czech Republic, Germany, France, the UK, Italy, the Netherlands, and Poland, the implementation of the Too Good To Go App has already allowed Lagardère Travel Retail to save 322,000 meals. This solution allows employees to easily allocate surplus food items to Surprise Bags and upload them to their App, where local users can purchase through the Too Good To Go App and collect them at a discounted price.
Charlotte Delmas, Chief Operational Performance Officer & Regional COO Europe at Lagardère Travel Retail, said, “The integration of Expiry Date Management+ feature of Too Good To Go Platform will streamline the control of expiration dates, allowing our teams to save valuable time. This will enable them to focus on other critical operational tasks, drive sales, and enhance customer interactions, all while reducing in-store food waste. In the meantime, continuing to develop our use of the marketplace in our stores will allow us to continue to save meals. It’s a win-win for operational efficiency, sustainability and of course our customers.”
Simon Leesley, Chief Operating Officer at Too Good To Go , added, “We are thrilled to expand our partnership with Lagardère Travel Retail. Together, we have already made a substantial impact through our App. By implementing Too Good To Go Platform, we are confident that Lagardère Travel Retail will achieve significant benefits in surplus food management, contributing to both their bottom line and sustainability goals.”
With its global footprint spanning multiple countries and markets, Lagardère Travel Retail’s adoption of Too Good To Go Platform has the potential to significantly reduce food waste on a broader scale while setting a new standard for surplus food management in the retail and hospitality sectors.
