Everrich marks Mother’s Day with AI interactive installations at Taiwan airports
Spreading joy and Mother's Day wishes: Everrich Duty Free staff gifted carnations to travelers
In celebration of Mother’s Day in Taiwan, Everrich Duty Free has hosted Mother’s Day activations simultaneously at all four of Taiwan’s International airports: Taoyuan, Taipei Songshan, Taichung, and Kaohsiung International.
These events, according to the travel retailer, marked a “united celebration of maternal love and Taiwanese hospitality, bringing warmth and festivity to travelers at every gateway”.
To celebrate Mother’s Day, Everrich launched ‘Show Your Love’, an interactive AI photo booth that encouraged travelers snap a three-shot photo sequence and receive a personalized animated greeting card through outfit and appearance analysis, adding a fun digital twist to the occasion.
Everrich's 'Show Your Love' activation invited travelers to create personalized greeting cards
Everrich also surprised travelers at Taoyuan International Airport ahead of Mother’s Day by transforming Terminal 2 into a lively ‘Swing with Love’ dance floor. The event featured live jazz music and swing performances by the Swing Taiwan dance group. Everrich staff also handed out carnations, adding to the festive warmth in Terminal 2.
As part of its CSR initiative, Everrich also invited passengers to join a Line quiz and become iRich members to receive handmade gifts – including keychains, soap bars and candles – crafted by local charity organizations.
“With every interaction, travelers are empowered to give back while on the go,” Everrich noted. “This multi-airport campaign reflects Everrich’s ongoing commitment to creating memorable travel experiences by blending culture, innovation, and heartfelt connections, ensuring every traveler leaves the airport with lasting memories of Taiwan.”
