"We will do our best to satisfy our customers": Lotte Duty Free welcomes extension of Changi Airport contract
The Liquor & Tobacco contract has been extended until 2029
Lotte Duty Free has welcomed the extension of its liquor and tobacco contract at Singapore’s Singapore Changi Airport.
Lotte Duty Free has been exclusively selling liquor and tobacco at Terminals 1, 2, 3, and 4 since 2020. The contract has been extended until 2029.
This extended business license corresponds to 18 stores in the four terminals of Changi Airport, with a total sales space of 8,600 square meters. Currently, Lotte Duty Free Changi Airport has approximately 430 brands, including single malt whiskeys such as Macallan and Glenfiddich, as well as wine, Cognac, and vodka.
Lotte Duty Free plans to further strengthen its brand negotiation power and expand its presence in Asia as the first global liquor brand to open stores in Asia. At Changi Airport, Lotte Duty Free recently launched the premium whiskey brand Sudavis, a collaboration between global pop icon Beyoncé and Moët Hennessy, for the first time in Asia, and also introduced India’s first single malt whiskey Paul John.
The travel retailer also plans to introduce products through collaborations with global distilleries such as Kavalan, Brookladdie, and Four Pillars Gin, and will further strengthen its differentiated product lineup by launching the Singapore Sling ready-to-drink product.
Changi Airport is considered the largest hub airport in Asia, with a total of 67.7 million passengers last year. Lotte Duty Free was highly evaluated by Changi Airport Group for introducing innovative, cutting-edge technologies such as robotic bartenders and large LED walls, and providing differentiated shopping experiences to customers by organizing a diverse lineup of liquor even during the COVID-19 pandemic crisis.
An official from Changi Airport Group said, “Since the opening of Lotte Duty Free Changi Airport, we have overcome various changes and difficulties in the duty-free market, such as COVID-19, and have built trust with each other to lead the normalization of business together.
“We will work with various liquor brands to provide special experiences to Lotte Duty Free and customers, and strive to increase satisfaction with airport use.”
Lotte Duty Free operates 12 stores in five countries overseas, and in the first quarter of this year, it recorded an increase of about 10% in overseas sales compared to the same period last year, showing a stable trend after COVID-19. The strategy is to increase the proportion of overseas sales to over 30% within the next five years and leap forward as a leading global retail company.
Kim Dong-ha, Lotte Duty Free CEO, commented, “We will continue to collaborate with Changi Airport Group to strengthen various customer experience programs such as the ‘WOWS (World of Wines and Spirits) event to differentiate our liquor operations and customer experience. As a global duty free brand, we will do our best to satisfy customers.”
Lotte Duty Free Changi Airport Store provides customers with a pleasant shopping environment through different operations in each terminal. The impressive glass-framed duplex store in Terminal 3 offers premium brand products such as Suntory House, Moet Hennessy, and Penfold. It also features a robotic bartender – a first for the industry – and a nature concept.
