‘Claim Your Golden Delights’: DFS introduces Golden Week campaign
DFS's Golden Week offers run from April 25 to May 6
To celebrate this May’s Golden Week, leading luxury travel retailer DFS is introducing a ‘Claim Your Golden Delights’ campaign designed to elevate shopping experiences.
From quiet tranquil moments in the DFS Fragrance Wonderland and family adventures in teamLab Future Park, to gifts and treasures reflecting personal style, every experience across the DFS network is designed to surprise and inspire.
Customers can enjoy exclusive rewards and limited-time perks from April 25 to May 6.
Hong Kong & Macau: A World of Multi-Sensational Delights
The DFS Hong Kong and Macau campaign includes:
- Time It Right To Win: Customers spending HK$888 or MOP 888 in a single net transaction can take on this challenge to stop the digital screen at 8888 for the chance to win a 999.9 gold ingot or one of many fabulous prizes worth over HK$1,000,000 or MOP 2,500,000.
- Beauty In Play: With the purchase of the exclusive Lancôme Absolue set at DFS Macau, Shoppes at Four Seasons, customers receive a limited-edition Lancôme x Monopoly game set, a new playful take on DFS’s beauty counters.
- Explore One-Stop Fragrance Wonderland: A sensory journey with over 900 curated fragrance selections, with fragrance experts guide customers through a personal experience.
- Glow With Confidence: Complimentary makeup demonstrations by expert beauty advisors and discounted beauty lines at DFS Macau, Shoppes at Four Seasons, City of Dreams or Galaxy (Beauty), DFS Hong Kong, Canton Road, Tsim Sha Tsui East or Causeway Bay (Beauty). A Beauty Blind Box (valued at HK900) with a minimum purchase of HK$1,888 is also featured.
- Savor Local Delights: A taste of popular Hong Kong treats including crispy French toast, freshly baked egg tarts, and velvety milk tea at Men Wah Bing Teng, or brewed coffee at NOC in DFS Hong Kong, Canton Road.
Okinawa: Discover Island Delights
DFS encourages shoppers to enjoy everything that Okinawa has to offer as the retailer celebrates the 20th anniversary of DFS Okinawa, Naha City, with unique experiences and curated treasures.
- A Taste of Celebration: Step into an exclusive marché curated by DFS Okinawa Naha City and THE MARKET, where local flavors meet artisanal crafts. Savor authentic Okinawan delicacies and explore traditional handmade creations, offering a unique taste of the island's rich culture.
- Welcome to Le Labo: Be among the first to experience our newly opened Le Labo pop up store, where artisanal perfumery meets soulful craftmanship. Receive a complimentary gift with your purchase and step into the exclusive world of fine perfumery, available exclusively only at DFS Okinawa.
- Family Adventure Time: Make magical memories at teamLab Future Park, where interactive digital art brings wonder to life.
Family fun at the teamLab Future Park
- From lights to laughter, it’s a playful experience not to be missed for kids and kids at heart.
- Sweet Celebratory Treats: From May 1–5, customers can try the bubble catcher and receive complimentary gifts with a JPY50,000 purchase in kids’ fashion. A visit to two or more departments offers the chance to join a Fukubiki lucky draw.
North America: Turn Airport Time into Me-Time
DFS is encouraging passengers to make the most of pre-flight moments at DFS stores in John F. Kennedy International Airport, Los Angeles International Airport, and San Francisco International Airport. Its ‘tailor made’ travel retail experience includes:
- Smart Shopping, More Time for You: Simplify your journey with our convenient pre-order service: browse and shop online, then collect your items at the terminal before departure. Enjoy duty-free privileges and more time to relax before takeoff.
DFS offers its customers a Smart Shopping service
- A Taste of New York Excellence: At JFK Terminal 4, discover the exclusive Maker’s Mark Wood Finishing City Series – New York. Enjoy a Gold Rush cocktail and receive a special NYC-exclusive gift.
- Treasures for Your Journey: Find your perfect travel companions, from fragrance deals starting at US$29 to destination-exclusive souvenirs and gifts.
“This Golden Week, enjoy more value with every purchase at DFS,” the travel retailer stated. “We have partnered with leading payment providers to bring you exclusive offers across our global destinations, designed to make your travel shopping even more delightful.”
