BEAUTY&YOU by The Shilla Duty Free unveils ‘Shilla Fragrance Journey’ at HKIA
The multi-brand Shilla Fragrance Journey runs until June 2
BEAUTY&YOU by The Shilla Duty Free Hong Kong – carrying over 200 cosmetic, skincare, perfume and fashion brands, with more than 2,600 fragrances items – has revealed the ‘Shilla Fragrance Journey’ at Hong Kong International Airport.
The multi-brand fragrance discovery experience is running for a limited time, until June 2, 2025.
With the largest assortment of best-selling fragrances across Asia’s airports from luxury to niche labels, BEAUTY&YOU invites travelers to embark on a new sensorial journey with a selection of fragrances from favored travel destinations to a one-step art-filled enjoyment.
BEAUTY&YOU by The Shilla Duty Free Hong Kong is themed around minimalist aesthetics, incorporating elegant monochromatic art style designs into various 3D installations. This creates a series of fragrance experience zones and interactive areas called the Shilla Fragrance Journey, along with exciting shopping offers.
The Shilla Fragrance Journey enters Hong Kong International Airport in monochromatic art style
Stunning Art Installations Kick Off
The Shilla Fragrance Journey features multiple fragrance experience zones, interactive activities and shopping privileges, enabling travelers to explore a collection of selected fragrances. At Departures Level 7 East Hall after immigration, the striking Shilla Fragrance Journey theme display reflects minimalist aesthetics and greets travelers with coveted photo opportunities.
Located in BEAUTY&YOU East Hall South level 6, the Luxe Fragrance Wardrobe and the Life4Cuts Photo Booth offer travelers an in-depth fragrance experience. Travelers are welcome to capture the moments and gather unique themed blotters, then collect them in the complimentary ‘Fragrance Passport’. In the meantime, travelers in East Hall North Level 6 can receive fragrance blotters and be inspired by fragrance ambassadors at BEAUTY&YOU East Hall North Scent Bar for the next step on the fragrance journey.
At HKIA Departures Level 7, prestigious perfume brands feature in an art installation inspired by classic wardrobes and luggage. Brands including Byredo, Cartier and L'Artisan Parfumeur, Penhaligon’s, Gucci and Atkinson offer travelers a taste of global scents at the beginning of their journeys.
Luxe Fragrance Wardrobe and Life4Cuts Photo Booth
The Luxe Fragrance Wardrobe, located in the East Hall South, is inspired by elegant monochrome art style and travel elements.
Travelers can receive a set of four themed perfume blotters as keepsakes and are encouraged to explore their perfect fragrance match
This innovative concept allows travelers to explore a vast selection of renowned perfumes from the UK, Italy, France and Japan, akin to opening a grand wardrobe tailored to their mood, style and travel theme.
They are also offered the opportunity to capture their travel moments in the Korean-style Life4Cuts Photo Booth at BEAUTY&YOU East Hall South. From now till May 20, 2025, customers with a single net purchase of HK$1,500 (including at least one fragrance product) would be entitled to participate in the photo booth and receive a complimentary ‘Fragrance Passport’. This passport design incorporates travel elements from the four fragrance countries, symbolizing the perfect fusion of perfume and travel.
The Scent Bar BEAUTY&YOU East Hall North
The Scent Bar, akin to a professional counter, located at BEAUTY&YOU East Hall North, invites travelers to explore the allure of fragrances. Sampling services will be provided for travelers seeking their unique signature scent. With a variety of limited fragrance blotters to choose from, travelers can enjoy a distinctive scent experience for themselves or for their loved ones. From sweet fruity notes, elegant floral scents to refreshing herbal aromas, each scent unfolds a narrative and crafts memories for discerning travelers.
Exclusive Rewards at BEAUTY&YOU
BEAUTY&YOU customers can receive a complimentary gift upon completing an in-depth experience at Cartier, Tom Ford, or L'Artisan Parfumeur brand counters at BEAUTY&YOU East Hall South or East Hall North. During the campaign period, customers can also receive a HK$50 cash coupon, which is valid for transactions with a minimum net spending of HK$500. Additionally, they can enjoy a range of exclusive offers, including discounts of up to 60% off on selected 800 beauty and fashion accessories items, as well as instant discount upon designated spending.
