Duty Free Americas chosen to operate duty free at JFK’s New Terminal One
Duty Free Americas’ new 20,000-square-foot flagship store will mirror the grandeur of New Terminal One while delivering unprecedented luxury retail experiences to international travelers
Duty Free Americas (DFA), the Americas’ largest travel retailer, has secured the duty free program at JFK Airport’s New Terminal One, working alongside the Port Authority of NY/NJ, New Terminal One and Unibail-Rodamco-Westfield.
DFA will launch “Skyline Duty Free by Duty Free Americas,” a 20,000-square-foot retail experience anchoring the terminal’s “World’s Runway” commercial zone. The flagship store features bold architecture matching the terminal’s design, with four additional locations throughout. Drawing inspiration from NYC’s skyline, Skyline Duty Free will offer renowned brands, local products and immersive shopping experiences.
The “Outside In” Local Program brings Chelsea Market’s artisanal energy to JFK, featuring small-batch treasures from rooftop vineyards, craft distilleries and local artisans for discerning global passengers
Customer experience drives DFA’s approach, incorporating digital interactions, multisensory experiences, exclusive product launches and VIP shopping services. As an international-only terminal, New Terminal One will uniquely offer cash-and-carry shopping without gate delivery, aligning with global standards and enabling click-and-collect options and lounge deliveries.
The premium product selection will feature limited editions, terminal exclusives and customized offerings across traditional duty free categories. Luxury skincare, cosmetics and beauty products will be showcased in brand boutiques with independent shop-in-shops.
Skyline Duty Free’s experiential retail stage showcases holographic displays, AI-powered beauty experiences, and show-tending mixology bars alongside the finest global luxury brands
Innovation will appear throughout Skyline Duty Free stores with holographic displays, VR tasting experiences, mixology bars and AI-enhanced beauty experiences. A versatile event space in front of the main store will feature brands, sports and digital interactions, bringing New York’s culture into the terminal.
The “Outside In” Local Program will bring New York’s market atmosphere to DFA’s areas, featuring products from local artisans. DFA, an established JFK operator, is partnering with local vendors, community leaders and ACDBE partners including CCE Global Solutions, JDK19 Group, BBJ Concessions, Prevost Consulting Group and Parkview Global.
The only US terminal offering international cash-and-carry convenience, New Terminal One’s Skyline Duty Free creates an unparalleled shopping journey spanning five strategic locations
Jerome Falic, Duty Free Americas CEO, says, “Duty Free Americas is extremely honored to have been selected as the duty free concessionaire for John F. Kennedy International Airport’s highly anticipated New Terminal One. We extend our sincere gratitude to Unibail-Rodamco-Westfield, New Terminal One, and the Port Authority of New York and New Jersey for this incredible opportunity.
“As JFK’s largest terminal, New Terminal One is set to redefine international travel to and from New York, and we are excited to play a key role in shaping its retail landscape. We are especially proud to introduce Skyline by Duty Free Americas, a distinctive brand flag for New Terminal One and a new benchmark in the global travel retail industry. Our innovative stores will elevate the shopping experience, providing international travelers with an unmatched selection of premium products in a dynamic and engaging setting.
“We look forward to building a strong and collaborative partnership with all stakeholders and are committed to ensuring the long-term success of this venture. Together, we will deliver a world- class duty free destination that enhances JFK’s New Terminal One.”
URW Chief Operating Officer Dominic Lowe stated, “Our vision is to set a new standard in the US with our commercial program at JFK’s New Terminal One, and Duty Free Americas is delivering on that ambition with a duty free program that combines the best international brands with distinctly New York City flavor. This project is a once-in-a-generation opportunity to redefine travel retail, and, together with our partners, we are honored to play a role in shaping this transformational experience coming soon to travelers.”
