Cyprus Duty Free reveals expanded Victoria’s Secret shop-in-shop at Larnaca International
All smiles at the ribbon-cutting ceremony for the Victoria's Secret space
Cyprus Duty Free has opened a newly expanded Victoria’s Secret shop-in-shop at Larnaca International Airport.
Cyprus Duty Free is the exclusive retailer of Victoria’s Secret in Cyprus. The brand is the leading specialty retailer of intimate apparel and beauty products including modern, fashion-inspired collections, fine fragrances, body care and loungewear.
The major renovation and expansion of the retail space began earlier this year and comes as demand for the brand continues to grow among passengers. The retail space, located in the store’s ‘Fashion Avenue’, has been increased by 60% and is now home to a broader range of Victoria’s Secret beauty products, accessories and newly added intimate collections for customers to shop.
The refreshed shop-in-shop at Larnaca International Airport
Featured products include Victoria’s Secret's popular fine fragrances, scents, mists, body lotions, as well as Victoria’s Secret’s best-selling signature bras styles, panties and sleepwear across a multitude of collections. Personalized, one-on-one bra fitting appointments will also be available at the store. Bra fittings are complimentary, and no appointment is required.
To mark its official opening, the Cyprus Duty Free team, including General Manager, Andrew Baker, Retail & Marketing Manager, Toni McDonald and Panagiota Michael were joined by The Victoria Secret Team, Gillian Rushbrook, Regional Manager Travel Retail, Sherman Roberts, Director of Partner Management, Global Accounts & Americas and Alexandra Overman, Commercial Sr. Analyst, Global Accounts in a ribbon cutting outside the store. A lively in-store celebration followed for customers, with a live DJ and special giveaways to bring the signature Victoria’s Secret fun and glamour to life.
Victoria’s Secret’s best-selling signature bras styles, panties and sleepwear are available in the Larnaca store
Andrew Baker, General Manager at Cyprus Duty Free, said, “The customer is at the heart of everything we do, and so we are constantly enhancing our proposition to meet their changing needs. With the evolving passenger demographic travelling through Larnaca International Airport, we saw an opportunity to further strengthen our offering by expanding Victoria’s Secret’s footprint in our store. This underpins our commitment to bringing island exclusives, first-to-market products and unique experiences to passengers, delivering Joy On Your Way.”
