April 3 2025  |  Retailers

Smartseller Nürnberg introduces new retail and culinary experience to Nuremberg Airport

By Hibah Noor


At the ribbon-cutting ceremony: (From left to right) Karl Niendorf, Managing Director Smartseller Group; Thomas Pirner, Member of Parliament of Bavaria; Dr. Andrea Heilmaier, Wirtschaftsreferentin City of Nuremberg; Patrycja Wozniak, Head of Operations Smartseller Group; Albert Füracker, Minister of Finance Bavaria; Christian Vogel, Mayor Nuremberg; Dr. Michael Hupe, CEO Airport Nuremberg and Sebastian Schäfer, Managing Director Smartseller Nürnberg 

Smartseller Nürnberg today (April 3) opened a new retail and culinary experience at Nuremberg Airport.

The innovative concept – a joint operation between Nuremberg Airport and Smartseller – is said to offer passengers a unique shopping experience and culinary highlights.

After several months of renovation, the airport's duty-free shopping area has been expanded from 650 to around 1,100 square meters. The renovation was carried out in several stages to minimize the inconvenience to passengers.

Sebastian Schäfer, Managing Director Smartseller Nürnberg, said, "From the very beginning, it was important to us to offer our guests a range of products with a local flavor. We are therefore delighted to have so many strong partners from the region who perfectly complement our concept. The diversity of Nuremberg and Franconia can be experienced particularly well here.”


The new shop features an extensive range of shopping and culinary offers

Passengers can look forward to a refined wine bar and a fully equipped beer garden, highlighted by a striking light installation composed of beer bottles. In addition, a variety of seating options provide the perfect place to relax, enjoy freshly brewed coffee and charge mobile devices at the same time. The concept integrates elements of spa, lounge, kitchen and sense of place, all complemented by panoramic views of Nuremberg and Franconia.

“We selected Smartseller as our partner because of their expertise in regional airports and their ability to seamlessly integrate retail and dining experiences into a cohesive and innovative offering,” said Klaus Dotzauer, CFO of Flughafen Nürnberg Service GmbH.


Smartseller opens at Nuremberg Airport

Smartseller was founded in 2020 and has set itself the goal of developing the duty-free shop into an innovative and modern hybrid concept that combines the areas of duty free and gastronomy.

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