Swarovski partners with Qatar Duty Free in new boutique at Hamad International Airport
Swarovski launches a "new retail landscape" in the Middle East
Swarovski has opened a new boutique – introducing a “new retail landscape” for the Middle East region – with Qatar Duty Free at Hamad International Airport.
Officially opened on December 8, the 82-square-meter boutique offers travelers an immersive shopping experience, showcasing Swarovski’s exceptional craftsmanship and innovation in jewelry, accessories, and home décor. The store’s blue color scheme reflects the brand identity, curating a luxurious environment where visitors can explore Swarovski's full assortment of collections, including its latest designs.
The Swarovski boutique showcases the brand's exceptional craftsmanship and innovation
Nasr Sleiman, General Manager of Swarovski Middle East, India and Southeast Asia, said, “Swarovski’s new retail landscape is a celebration of our heritage of craftsmanship and design, delivering an unparalleled shopping experience. This milestone marks our commitment to bringing our signature blend of innovation and elegance to the Middle East travel retail market.”
Thabet Musleh, Chief Retail and Hospitality Officer of Qatar Duty Free, added, “Presenting pioneering and innovative concepts is what we do best at QDF, and the new retail space by Swarovski perfectly captures our vision of bringing regional firsts and world-class retail experiences for our travelers. This exciting addition isn't just about luxury; it enhances Qatar’s promise to provide exceptional shopping experiences for visitors from around the world. A must-visit destination, the boutique promises to charm guests with its elegance and outstanding variety.”
