The Shilla Duty Free unveils TimeVallée store in Jeju Island
TimeVallée opens at The Shilla Duty Free's Jeju Downtown store
The Shilla Duty Free has opened a TimeVallée Swiss multi-brand watch store in Jeju Island.
The store – on the main floor of Fashion Avenue in The Shilla Duty Free Jeju Downtown store – is described as “the ultimate watchmaking destination”, offering customers an exclusive shopping experience that blends historical depth with contemporary luxury.
The space features a curated selection of timepieces from eight watch Maisons: Piaget, Panerai, Jaeger-LeCoultre, IWC, Hublot, Grand Seiko, Breitling and Baume & Mercier.
TimeVallée’s open boutique concept, with its striking façade on Fashion Avenue, is designed to create a high-end and welcoming atmosphere. This encourages curious and luxury shoppers alike to explore the world of watches.
TimeVallée is taking its presence in South Korea's luxury market to the next level
To welcome customers, the Maisons showcase their history and know-how, along with a dedicated welcome counter in the public area of TimeVallée, which aims to inspire watch lovers. The store is also home to the exclusive VIP salon, L’Atelier. This sophisticated space provides unparalleled access to the finest watchmaking knowledge and expertise.
This is the second time that The Shilla Duty Free has joined forces with TimeVallée in South Korea, following last year’s expansion at Incheon’s airport, with the travel retailer taking its presence in the country’s luxury market “to the next level”.
Following last year’s expansion at Incheon’s airport, TimeVallée said it is taking its presence in South Korea’s luxury market to the next level.
Eddie Han, CEO of TimeVallée APAC, said, “This new boutique in Jeju offers unparalleled access to the world’s most prestigious watch Maisons to both domestic and international clientele. This addition is a key milestone in our strategic expansion across South Korea.”
