Gebr. Heinemann and TUI Cruises extend successful partnership
Gebr. Heinemann's Meine Lebenslust onboard TUI Cruises' Mein Schiff 1
Gebr. Heinemann and TUI Cruises are extending their successful partnership, ensuring exclusive shopping experiences on board six of the tour operator’s premium cruise ships.
Under the renewed agreement, Gebr. Heinemann will continue to operate the stores on Mein Schiff 1, Mein Schiff 2, and Mein Schiff 6 until June 2028, while the contracts for Mein Schiff 3, Mein Schiff 4, and Mein Schiff 5 will run until June 2027.
On board these ships, passengers can enjoy shopping within the Neuer Wall shopping arcade, which features a diverse selection of premium retail concepts curated by Gebr. Heinemann:
- Mein Glanz: A collection of high-quality watches and jewelry from renowned brands such as Breitling, TAG Heuer, Rado, and Maurice Lacroix.
- Meine Freude: Stylish accessories including watches, jewelry, sunglasses, bags, and scarves from brands such as Swarovski, Bering, Coeur de Lion, Guess, and Joop.
- Meine Lebenslust: A cross-category selection of Mein Schiff logo collection items, alongside offerings from premium chocolate, confectionery, tobacco, and spirits.
- Meine Schönheit: A curated range of luxury fragrances from Chanel, Dior, and Lancôme, complemented by skincare and cosmetic products from Clarins, Clinique, and Rituals.
- Mein Stil: Fashion and footwear for both men and women, featuring brands such as Tommy Hilfiger, Colours & Sons, and Puma, Rains, and Steve Madden.
Mein Glanz on TUI Cruises' Mein Shiff 6
Kerstin Schepers, Managing Director of Heinemann Cruise Liner Global, emphasized the strength of this long-standing partnership.
“For 15 years, we have enjoyed a successful collaboration with TUI Cruises,” she said. “We take pride in the fact that two Hamburg-based companies continue to innovate and create exceptional retail experiences at sea.”
With this contract extension, Gebr. Heinemann and TUI Cruises reaffirm their commitment to providing passengers with premium retail offerings that enhance their journey on the high seas.
