Armani Beauty and CDFG join forces in cdf Sanya pop-up
Armani Beauty invited all to experience the extraordinary celebration and discover the magic of the New Year campaign
L’Oréal Travel Retail Asia Pacific has partnered with China Duty Free Group in an exclusive Armani Beauty pop-up at the cdf Sanya International Duty Free Shopping Complex Block C in Haitang Bay. From January 1 to 29, visitors were invited to ignite the year with passion as they explored Armani Beauty's iconic creations, indulged in bespoke Hainan-inspired tea, and crafted a digital lantern that soared in a 3D display.
According to the partners, the pop-up promised “an unforgettable celebration of beauty and innovation”.
Inspired by the elegance of Armani couture, the pop-up featured signature Armani red hues, accented by the plisse pattern and flowing fabrics. This luxurious atmosphere set the stage for a unique sensory journey. Visitors personalized their experiences by creating digital wish lanterns that illuminated a stunning 3D wall. This interactive element allowed guests to share their wishes and celebrate the new year in a truly modern way. A bespoke luggage tag customization service also added a personal touch.
Taking inspiration from the elegance of Armani couture, the pop-up featured signature Armani red hues, accented by the plisse pattern and flowing fabrics
Armani further elevated the travel experience with the introduction of a Hainan tea blend, crafted exclusively for its Haitang Bay pop-up, capturing the essence of Hainan Island in a single cup.
Reflecting L’Oréal’s commitment to sustainability, the pop-up was eco-designed using 73% recycled and 27% renewable materials. The lightweight, hollow structures further minimized environmental impact, and all materials were designed for end-of-life recycling.
