January 23 2025  |  Retailers

DFS unveils Lunar New Year campaign with gold ingot prize draw and feng shui master collaboration

By Wendy Morley


DFS Hong Kong is ready for Lunar New Year celebrations

DFS is marking Lunar New Year with a prize draw featuring a 999.9 gold ingot and rewards program incorporating feng shui predictions for the Year of the Snake.

The luxury travel retailer's Fortune Gold Rush promotion runs January 28-February 7, 2025 at its Hong Kong and Macau locations. DFS CIRCLE members spending HK$888 (US$114) or more can participate in a red packet wall game offering prizes including the gold ingot, leather goods, beauty products and hospitality vouchers.


Special beauty, fragrance and jewelry promotions will help promote positive energy and good luck

Feng shui master Mak Ling Ling provided guidance for seasonal shopping, suggesting new clothing and accessories to attract positive energy. Her recommendations include birth season-specific jewelry colors and bright makeup for strengthening relationships.

The campaign extends across DFS's Macau and Hong Kong network with God of Fortune appearances and in-store beauty consultations. Limited-edition red packets are available with purchase at select global locations.


Receive the elegantly designed, limited-edition DFS red packets upon purchase at select stores across the DFS global network

Additional rewards include UnionPay rebates up to HK$1,500 (US$196) on HK$30,000 (US3,850) spend, Mastercard cashback up to HK$200 (US$26) on HK$2,000 (US$257) spend and HSBC first-purchase rebates up to HK$200 (US$25.67). DFS CIRCLE members can access restaurant discounts up to 15% and KLOOK travel offers.

Virtual Personal Shoppers are available for curated gift recommendations.

REGION Asia
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