January 20 2025  |  Retailers

Dubai Duty Free recognized for tech innovation and service excellence

By Wendy Morley


Oracle handheld device implementation and frontline service earn Dubai Duty Free two awards at Travel Retail Superstars ceremony

Dubai Duty Free has strengthened its position in travel retail innovation with two regional awards at the fourth Travel Retail Superstars Awards, highlighting both technological advancement and customer service excellence.

The retailer’s implementation of Oracle Store Inventory Management (SIM) handheld devices earned recognition in the “Innovation - Back Office” category for the Middle East & Africa region. The initiative represents a strategic move to modernize inventory operations and prepare for emerging retail technologies.

“We are thrilled to be recognized again at the Travel Retail Superstars Awards for our innovation and exceptional customer service,” says Ramesh Cidambi, Managing Director at Dubai Duty Free.


Sales Assistant Mushtaque Nuriddin Nadkar, the “Star Individual” for the Middle East & Africa region

In the frontline category, Sales Assistant Mushtaque Nuriddin Nadkar received the “Star Individual” award for the Middle East & Africa region. The recognition highlights Nadkar’s contributions to customer service, leadership and team support.

The awards, organized by The Moodie Davitt Report, were established to recognize exceptional performance across the travel retail industry, from frontline staff to back-office innovation. Dubai Duty Free’s latest wins bring its total to 11 awards since the program’s inception in 2021 during the Virtual Travel Retail Expo.

The dual recognition underscores Dubai Duty Free’s continued investment in both technological infrastructure and human capital as it positions itself in the competitive travel retail landscape.

REGION Gulf Africa
Copyright 2025 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap