Pernod Ricard partners with Lotte Duty Free in exclusive The Glenlivet launch at Singapore Changi
The Glenlivet pop-up opened at Singapore Changi Airport on December 14
Pernod Ricard Global Travel Retail has revealed its latest ultra-prestige release – The Glenlivet 40 Year Old Single Malt Scotch Whisky – in collaboration with Lotte Duty Free Singapore at Singapore Changi Airport.
The new release rounds off The Glenlivet’s commemoration of 200 years of whisky craftmanship, with the Terminal 1 Departure Transit pop-up running from December 14 to January 9, 2025.
The Glenlivet 40 Year Old is bottled at cask strength, with a RRP of S$7,111 (US$5,238). It is available exclusively to travel retail customers initially with Lotte Duty Free Singapore at Singapore Changi Airport, before being rolled to other select travel retail locations around the world.
The Glenlivet 40 Year Old has a RRP of US$5,238
Nurtured for at least 40 years at the Speyside distillery, this exceptional liquid is finished in sherry casks to add richness to the timeless, fruity flavor. Acquired from sherry producers in the Jerez region of Spain, the casks are seasoned with a bespoke blend of Oloroso and Pedro Ximénez sherries which imparts notes of homemade strawberry jam and raisins on the nose, followed by luscious dark cherries, cinnamon, nutmeg and a hint of sweet-toasted oak. The resulting flavor profile features rich notes of poached plums and charred orange, dark cherries, warming spice and braised red apples, culminating in a long, sweet finish.
At the pop-up, travelers are encouraged to sample expressions from the Triple Cask Matured range as well as The Glenlivet Caskmakers; another travel retail exclusive launched earlier this year.
Also on display at the Changi 1st pop-up – the second consecutive installation for the brand since September - will be one of only 100 bottles released of the oldest expression to date from The Glenlivet: the 55 Year Old first edition of The Glenlivet Eternal Collection, designed in collaboration with sculptural artist, Michael Hansmeyer. This is described as a “must-see for any single malt enthusiast and the pinnacle of the brand’s portfolio”.
The Singapore Changi pop-up highlights both The Glenlivet 40 Year Old and the oldest expression to date from the brand: the 55 Year Old first edition of The Glenlivet Eternal Collection
Shoppers can discover their ideal whisky companion via an interactive iPad questionnaire. Having answered a few brief questions centered around travel, flavors and moments of consumption, they are then presented with a personalized signature serve recipe and food pairing card, matched to their chosen Whisky Companion.
They can then opt to print or send their recommendation to encourage an ‘at-home’ mixology moment before moving over to the pop-up bar to sample their Whisky Companion and explore the finer details with our dedicated whisky professionals.
Liya Zhang, Vice President Marketing at Pernod Ricard Global Travel Retail, said, “What a standout year it has been for The Glenlivet, rounded off in style with this ultra-prestige, sherry cask finish, slow aged Scotch.
“The Glenlivet is the world’s second best-selling single malt and special releases like this 40 Year Old help our elevation strategy by maximizing value share growth in Single Malts. Together with the recently launched 55 Year Old as part of the Eternal Collection, the 40 Year Old sits within Pernod Ricard Global Travel Retail’s ‘showcase’ category, one which illustrates how we are achieving our brand vision by constantly innovating and driving premiumization within the category.”
Chandra Mahtani, Head of Airside Concessions for Changi Airport Group, added, “This unique Changi 1st experience reflects the ongoing commitment by Changi Airport Group, Pernod Ricard and Lotte Duty Free to innovate and grow the Single Malts category to delight travelers by taking their shopping experience to the next level. Travellers can discover the nuances of this prestigious collection and have the rare chance to sample some exquisite liquid from The Glenlivet – including the travel retail exclusive Caskmakers – all in one key location in Changi Airport during this limited-time opportunity as they journey through their travel adventures.”
Jeff Jeong Soongyu, Managing Director for Lotte Duty Free Singapore, commented, “It’s a pleasure to be part of a launch as outstanding as The Glenlivet 40 Year Old, especially at Lotte Duty Free Singapore, where we connect travelers from all over the world. This collection brings an exceptional whisky to the forefront, and we are proud to present this exclusive release to our customers.”
The Glenlivet 40 Year Old is presented in an elongated bottle inspired by The Glenlivet’s original, 200 year old glass silhouette and housed inside a sleek and elegant copper-colored presentation container, inspired by the copper stills used at The Glenlivet Distillery. It also features the distinct profile of founder George Smith and a burst of color in the form of The Glenlivet’s signature teal, representing the River Livet in the Spey Valley.
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