Shu Uemura partners with King Power Bangkok in City Mart launch
Hot stuff and cool shades: Shu Uemura's City Mart opens at King Power Rangnam Downtown I
Shu Uemura Travel Retail Asia Pacific’s City Mart activation at King Power Rangnam Downtown I – launched in partnership with King Power Bangkok for its 35th anniversary – is said to have “revolutionized travel retail experience”.
The promotion leverages Japanese convenience store aesthetics to highlight brand pillars and highlight Shu Uemura’s Tsuya Foundation. The activation showcases the brand’s heritage and playfulness, featuring eye-catching displays resembling beverage fridges, oden warmers and ice cream freezers.
The Shu Uemura City Mart on-counter activation is open at King Power Rangnam Downtown I until December 31, 2024
The activation also marks the brand's first BA-led makeup show, providing valuable upskilling opportunities for its team while sharing expertise and personalized tips with beauty enthusiasts. The show features popular products including the Unlimited Block:Booster Hydrating Primer, Unlimited Care Tsuya Serum Foundation and Unlimited Lasting Makeup Fix Mist, creating long-lasting looks suited for the Asian climate. Complimentary makeup consultations and post-show services, such as hand oil massage, 3D brow service and makeup touch-up are also available.
Shu Uemura also offers customers a taste of Japanese treats with free Taiyaki snacks and themed gachapon machine. Upon minimum purchases, customers can try their luck at the sure-win gachapon machine, with prizes ranging from personalized services and deluxe-sized products to exclusive brand merchandise. This gamified approach is said to inject an element of excitement and surprise to the shopping experience, making it a memorable one.
.JPG?&resize.width=322&resize.height=483)
-8.jpg?&resize.width=322&resize.height=483)
