DFS unveils Masters Series: Jewelry & Watches at Shoppes at Four Seasons in Macau
DFS reveals its dazzling Master Series: Jewelry & Watches
The showcase will run until the end of February
Leading luxury travel retailer DFS Group has unveiled its highly anticipated Masters Series: Jewelry & Watches. Held at DFS Macau, Shoppes at Four Seasons, this exclusive showcase, running from now until the end of February, is said to offer a “personal immersion into the refined mastery and creative vision of each Maison present”.
This year's Masters Series features over 250 pieces from the world’s most coveted jewelry and watch brands, including signature presentations from Cartier and Van Cleef & Arpels. Also present at this exceptional showcase are Bulgari, Chopard, Damiani, De Beers, Fabergé, Fred, Garrard, Messika, Piaget and Qeelin.
In the spotlight: The viewing-only Cartier Collection
Among the highlights, Cartier presents an in-store exhibition of its viewing-only Cartier Collection, landing in Macau for the first time exclusively at DFS Macau, Shoppes at Four Seasons. The exhibition offers a unique opportunity to experience the Maison’s horological arts alongside timeless masterpieces from classic timepieces to the latest creations. A curated selection of Cartier's High Jewelry and Fine Jewelry, including recently launched novelties, is also spotlighted.
The newly renovated Van Cleef & Apels boutique caters to wearable works of art
The newly renovated Van Cleef & Arpels boutique is the perfect setting for wearable works of art including the Perlée jewelry collection and Poetic Complications timepiece collection showcasing watchmaking mastery.
The Masters Series also features a multi-brand pop-up zone, a curated collection of ten premier brands. With a combined retail value of over MOP100 million (US$12.3 million), this rare assortment represents one of the finest selections of jewelry and watches available under one roof.
Charles-Henry Chenard, SVP of Merchandising, Watches & Jewelry, DFS Group, said, “The carefully curated assortment of prestigious brands showcased at the Masters Series reflects DFS's established leadership in the luxury retail sector and its ability to forge strong and continuing partnerships with the world's most coveted Maisons.”
Luxury beyond acquisition
According to DFS, “true luxury transcends mere acquisition; it's about crafting a meaningful understanding of the artisanship and heart behind every piece”. This year's Masters Series embodies this vision with a limited collection of exclusive VIP experiences. Visitors can connect with brand ambassadors at the Cartier cocktail reception and the subsequent VIP dinner or choose to make a presence at the refined Van Cleef & Arpels VIP luncheon. These personal experiences offer closer engagement with some of the world’s finest jewelers, inspiring a lifelong love for the craft.
Timothy Jones, Senior Vice President of Retail, Sands China Ltd, commented, “We are delighted to collaborate with DFS on the Masters Series, creating an unparalleled luxury experience for our discerning guests. The exquisite ambiance and curated selection of prestigious brands, showcased within these exceptional settings, are a testament to our shared commitment to offering exclusive meaningful experiences. We look forward to continuing this successful collaboration.”
.JPG?&resize.width=322&resize.height=483)
-8.jpg?&resize.width=322&resize.height=483)
