December 11 2024  |  Retailers

umdasch celebrates collaboration with Gebr. Heinemann at Vienna Airport

By Hibah Noor



The Vienna Airport store was officially opened in September

The expanded Gebr. Heinemann Duty Free Shop in Terminal 1 of Vienna Airport is setting new standards in travel retail, according to shop fitting specialist umdasch The Store Makers.

The store, which opened in September, offers travelers not only a larger selection of products, but also a shopping experience that meets the highest demands in terms of aesthetics and functionality, and all this on a total area of around 2,000 square meters.

Gebr. Heinemann's Main Shop Plaza in Terminal 1 has been expanded from 1,200 square meters, making it the largest travel retail experience in Austria. The newly acquired space creates room for particularly popular product categories such as sunglasses, leather goods, sneakers and exclusive niche fragrances. Regional products and typical Austrian specialties, which are very popular with travelers, can now be offered on an even larger scale.



"Setting new standards in travel retail": The expanded Gebr. Heinemann Duty Free Shop in Terminal 1 of Vienna Airport 

Juan Hildebrand, Head of Design Concept at Gebr. Heinemann and responsible for the shop design, said, “We are proud to be able to offer our customers an even wider and more exclusive range. The expansion is an important step to further improve the shopping experience at Vienna Airport.”

As an experienced shop fitting partner in the travel retail sector, umdasch was responsible for the entire project management, furniture production, delivery and installation.

Daniel Hundegger, Key Account Manager at umdasch The Store Makers, commented, “We are very proud to have realized the largest duty free shop in Austria. It was an enormous challenge to convert this large area in just six months in several construction phases. Thanks to the outstanding commitment of the entire umdasch team, we were able to complete the project successfully.”



Created by Heinemann and implemented by umdasch, its design is inspired by the traditional market stalls of Vienna's Naschmarkt

The design, created by Heinemann and implemented by umdasch, is inspired by the traditional market stalls of Vienna's Naschmarkt, which, in the form of pavilions, bring the travel destination of Vienna to life. The LED-illuminated pavilions also divide the sales area into different zones, optimizing the customer experience.

The combination of high-quality materials chosen by umdasch for the shop fitting is impressive: powder-coated metal in rose bronze, terrazzo and marble effects as well as walnut and oak décors create an exclusive ambience that immediately catches the traveler's eye. The luxury fragrance back wall has been specially designed for the stylish presentation of premium perfumes. The sunglasses and bags sections benefit from umdasch's precise shop fitting solutions as well. Digital elements have also been incorporated into the redesigned duty-free area to create an immersive, modern shopping experience.

The successful expansion of the duty-free shop at Vienna Airport is described as a further example of the long-term and trusting cooperation between Gebr. Heinemann and umdasch The Store Makers. It is an impressive continuation of the cooperation that began at Frankfurt and Berlin airports in recent years.

"The result is a truly impressive shop that fully meets our high standards in terms of design and functionality," Hildebrand added. "The cooperation with umdasch went very well and we were very satisfied with the realization of the project."

For umdasch The Store Makers, this project is a further milestone in the implementation of sophisticated retail concepts at Vienna Airport. "The demands in travel retail are high: short construction times, maximum functionality and exclusive shop fitting that optimally present the premium products and inspire travellers – this is exactly what we were able to achieve in this project," Hundegger concluded.

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