The Shilla Duty Free launches ‘Guerlain Ultimate Boutique’ at Incheon International
The Guerlain Ultimate Boutique introduces the brand's high-end haircare line alongside premium fragrances for the first time in South Korea duty free
The Shilla Duty Free has revealed the world’s first ‘Guerlain Ultimate Boutique’ within a global duty-free store setting.
Located in Incheon International Airport’s Terminal 2, this exclusive space marks the brand’s highest-level retail experience, presented for the first time at any airport worldwide.
A distinguished heritage perfume house and flagship brand of luxury group LVMH, Guerlain is set to introduce its high-end haircare line alongside its premium fragrance collection for the first time in South Korea duty free.
Reflecting Guerlain’s respect for the natural world, the boutique’s interior design harmonizes comfort and elegance with the use of materials including wood and ceramic. Golden accents and ambient lighting create a sophisticated, inviting atmosphere, accentuating the sense of refined luxury.
At the Ultimate Boutique, travelers will discover travel retail-exclusive products, including Guerlain’s Abeille Royale Hair Care, a hair and scalp treatment line formulated with Guerlain’s signature honey blend, as well as the fragrance collection ‘L’Art & La Matière, olfactory masterpieces crafted by the hands of Guerlain Perfumers.
The boutique also offers personalized skincare consultations using advanced skin diagnostic devices alongside engraving services for initials or messages on selected products. In addition, customers can curate a unique fragrance experience through the ‘Parfumerie d’Art’ service, where they may choose plates, codes, and threads to create a bespoke L’Art La Matière scent.
Shoppers will receive a special holiday season gift to celebrate the grand opening: a limited-edition Christmas wreath adorned with Guerlain’s iconic bee emblem.
