November 26 2024  |  Retailers

Ospree Duty Free partners with T-series in latest Bhool Bhulaiyaa 3 blockbuster

By Wendy Morley


Ospree Duty Free is running Bhool Bhulaiyaa 3 based campaigns across selected airports in India

Ospree Duty Free is celebrating its collaboration with T-series for its latest blockbuster, Bhool Bhulaiyaa 3, with a series of promotional campaigns across various airports.

The film stars Indian actor Kartik Aryan who visited the Ospree Duty Free store at Mumbai International Airport on November 7, where he interacted with fans, took selfies and brought a dose of Bollywood glamor to the store. According to the travel retailer, the event was a crowd success, adding a spark of excitement for travellers.

The third instalment in the Bhool Bhulaiyaa franchise, Bhool Bhulaiyaa 3 once again features Kartik Aryan in his role as Rooh Baba, with the iconic ghost Manjulika returning, only this time with a twist. With its blend of horror and comedy, the film has garnered immense appreciation in theatres, becoming the talk of the town and creating a massive buzz among fans.


Indian actor Kartik Aryan with young fans at Ospree Duty Free

Ospree Duty Free promotions offer shopper the chance to win movie tickets and also meet the actor. At the Mumbai location, couples who shop above Indian Rupee10,000 (US$118) will be eligible for these giveaways, while other cities have varying thresholds.

An Ospree spokesperson said, Campaigns like these make the travel experience more memorable. By bringing in surprises and exclusive meet-and-greet opportunities, we are committed to keeping things lively and engaging for our customers. This marks our second collaboration with Bollywood throb Kartik Aryan and it has been quite a fulfilling experience. We are excited for more such opportunities in the future.”

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