Lancôme and DFS unveil luxurious Rose Agora beauty experience in Los Angeles Airport
The ribbon-cutting ceremony at the Lancôme store in LAX’s Tom Bradley International Airport Terminal
L'Oréal Travel Retail's Lancôme has partnered with DFS to open a new beauty destination at LAX’s Tom Bradley International Airport Terminal.
The store, which opened earlier this year, highlights Lancôme's innovative Rose Agora concept, inviting travelers on a seamless customer journey through an engaging and opulent environment.
“Our new Lancôme Rose Agora look, now live from east to west, invites travelers on a discovery journey into our three categories, presenting an uplifted beauty routine proven by science and powered by beauty tech,” said Martin Ortiz de Rosas, Brand General Manager for Travel Retail Americas. “With a personalized service that greets all to our positive stories and emotions.”
The Rose Agora design, a celebration of the brand’s iconic rose, blends elegance and modernity. Digital screens showcase Lancôme's latest campaigns, newest products and hero offerings.
This immersive retail experience continues in-store, where cutting-edge technology meets Lancôme’s commitment to personalized service.
The Lancôme space invites travelers to discover the brand's products
Quentin Chan, General Manager, DFS Los Angeles International Airport, added, “We are delighted to partner with Lancôme to present this reimagined counter at DFS, Los Angeles International Airport. The enhanced space offers our discerning customers an elevated, interactive experience to explore Lancôme's extensive array of luxury beauty offerings. This aligns perfectly with our ongoing mission as the world's leading luxury travel retailer to create unforgettable retail moments for our customers at every point of their journey."
Understanding the needs of busy travelers, the store is designed with both efficiency and indulgence in mind. Dedicated areas showcase travel-exclusive products and quick pick-up items for those on a tight schedule. Conversely, travelers with more time to explore will discover inviting spaces for browsing and personalized consultations.
Lancôme recognizes that finding the perfect foundation shade is essential. The store’s Shade Finder technology takes the guesswork out of the process. This advanced tool analyzes skin tone and recommends the ideal shade match from Lancôme's extensive foundation range, ensuring a flawless look for every traveler.
Curious travelers are encouraged to discover Lancôme's world of beauty through curated, self-shoppable displays while a central gondola invites guests to discover Lancôme's latest fragrance and skincare innovations. This centerpiece embodies the brand's commitment to sustainability, crafted with 100% eco-designed materials, incorporating 50% recycled plastic, while elevating the experience with an air of luxurious sophistication.
