Asia Pacific debut: Victoria’s Secret partners with The Shilla Duty Free at Singapore Changi Airport
At the ribbon-cutting ceremony: (From left to right) Charles Lee, Head of Merchandising of The Shilla Duty Free; Gwyn Sin, Vice President, Airside Concession Operations Changi Airport Group; Helly Ding, Vice President and Head of Travel Retail, Victoria’s Secret; Jeff Lee, Vice President, Managing Director of The Shilla Duty Free Singapore; Eng Wan Yu, Senior Manager, Airside Concessions, Airside Planning and Leasing, Changi Airport Group; Jerry Frengou, Assistant Vice President and Head of Operations and Business Integration of Victoria’s Secret
Victoria's Secret, the leading specialty retailer of intimate apparel and beauty products including modern, fashion-inspired collections, fine fragrances, body care and loungewear, has opened a new store in Singapore Changi Airport, in partnership with The Shilla Duty Free Singapore.
Located in Terminal 1 (Departures/Transit Central), the store is Victoria’s Secret’s first travel retail store within the Asia Pacific region to offer beauty and intimates. The new store offers an innovative design concept and streamlined navigation to effortlessly guide shoppers, while creating a seamless shopping experience.
Featured products include a curated assortment of the Victoria’s Secret 2024 Fashion Show Collection, an exclusive offering to the region’s new travel retail store and its customers. Styles from the Victoria’s Secret 2024 Fashion Show collection will include the brand’s iconic intimate apparel, sleepwear, and accessories. To celebrate the store opening, customers who purchase a bra for SGD180 (US$149) or more will receive a free exclusive Sleep Tee.
Victoria’s Secret’s signature fine fragrances, scents, mists and body lotions, along with other products, are also available. Complimentary engraving service will be available to shoppers with a minimum spend of SG$200 (US$149), that includes a 100ml bottle of any EDP fragrance.
The new store marks a milestone in expanding Victoria’s Secret’s presence in global travel retail
Jeff Lee, Vice President, Managing Director of The Shilla Duty Free Singapore, said, “We’re thrilled to partner with Victoria’s Secret to bring our newest store offering beauty and intimates to the Changi Airport and enhancing the shopping experience for international travelers. This exclusive store allows us to elevate travel retail by offering shoppers from around the world a unique opportunity to experience the best of Victoria’s Secret, including limited-edition collections and personalized services.”
Helly Ding, Vice President, and Head of Travel Retail at Victoria’s Secret, commented, “With the addition of our newest store at Singapore Changi Airport, we mark a milestone in expanding Victoria’s Secret’s presence in the global travel retail space. This new store is an important step in strengthening our connection with international travelers, offering seamless and elevated shopping experience. We look forward to continuing our partnership with Changi Airport to further enhance the shopping journeys to for our traveling customers.”
