Americas travel retail debut: Byredo opens at John F. Kennedy Airport with International Shoppes
Byredo celebrates its first travel retail counter in the Americas
Luxury fragrance brand Byredo has unveiled its first travel retail counter in the Americas, located within International Shoppes’ specialty fragrance store at John F. Kennedy International Airport, Terminal 1.
The store opened on July 25, marking a “meaningful stride” in Byredo’s journey to bring its vision of luxury and craftsmanship to consumers from around the world.
Founded in 2006 by Ben Gorham and part of the Puig family since 2022, Byredo has become synonymous with bold innovation in the world of fragrance. Its creations blend rare ingredients with artistic inspiration to craft scents that are both contemporary and timeless.
The new counter marks a "meaningful stride" in Byredo's journey to share its brand vision with consumers from around the world
The new Byredo counter at JFK Terminal 1 is said to embody the brand’s dedication to cultural expression and modern luxury, offering a thoughtfully curated selection of the brand’s signature products. The store carries the full range of Byredo perfumes, home fragrances and body care products, along with a curated selection of travel sets.
Kaatje Noens, Puig Executive Vice President Global Travel Retail, said, “The first Byredo retail space in Americas travel retail is a key milestone in the brand’s expansion at a time when the region is seeing a surge in demand for niche fragrances. In partnership with International Shoppes, we’re thrilled to have introduced the brand’s contemporary and artistic fragrances to a new audience, elevating the luxury fragrance experience at John F. Kennedy Airport.”
The International Shoppes store carries the full range of Byredo perfumes, home fragrances and body care products, along with a curated selection of travel sets
Scott Halpern, Co-CEO of International Shoppes, commented, “Byredo meticulously crafts its products using the highest quality materials, embodying a renewed vision of modern luxury. We are excited that Byredo has launched its first-ever permanent duty-free point of sale in our new specialty fragrance store – the first in TR Americas – reflecting our joint dedication to offering unique and luxurious fragrance experiences to travelers.”
