October 10 2024  |  Retailers

Gulf Beverages and Dubai Duty Free partner in Beluga vodka campaign

By GTR Magazine Editor


Beluga vodka hits the spotlight at Dubai International Airport

Welcoming the start of the outdoor entertainment season in Dubai, Gulf Beverages has partnered with Dubai Duty Free in a significant in-store activation showcasing the super-premium Beluga vodka range including a duty free exclusive tripack of Beluga Noble.

Running in tandem is a consumer digital engagement campaign to inspire Dubai Duty Free shoppers with the versatility of Beluga vodka in home cocktail-making.

Gulf Beverages is contracted by Noblewood Group to manage distribution and market development for its Beluga vodka brand in the Middle East duty free region.

Chirag Aggarwal, Group Business Manager, Travel Retail, Gulf Beverages commented, “Gulf Beverages is on a mission to bring excitement to Dubai Duty Free stores with a pipeline of new launches from our portfolio of international premium+ brands, many of which are only available at the airport. Our ambition is to inspire Dubai residents that shopping at Dubai Duty Free is by far the best location for new brand discoveries. Beluga vodka is perfectly matched to the shopper profile at Dubai Duty Free and we have engaging plans to further expand its footprint across the region.”


The Beluga promotion includes a travel retail-exclusive tripack

Beluga Vodka is crafted with organic grain natural spirit sourced from its own distillery in Latvia and the blending process is completed in Montenegro with spring water sourced from highland artesian wells and no artificial additives. Blended to perfection, all Beluga Vodkas are twice filtered through quartz sand with triple filtration through a silver-enriched charcoal.

This dedication to quality results in a crystal clear vodka with a smooth and rich taste profile, beautifully presented in French optic glass bottle crowned with its signature sturgeon motif.

The Beluga vodka range featured at Dubai Duty Free comprises:

  • Beluga Noble tripack duty free exclusive – A 30-day rest period ensures a smooth, rich flavor and exceptionally clean finish. The perfect partner for caviar.
  • Beluga Transatlantic - capturing the essence of ocean sailing, rested for 45 days to achieve a light aroma with hints of malt and strawberry notes. Harmonizes seamlessly with seafood, particularly oysters.
  • Beluga Allure – inspired by the grace of polo, rested for 60 days to enhance sweet notes of spices and freshly baked bread.
  • Beluga Gold Line – an extensive 90-day rest period creates an ultra-smooth finish with hints of vanilla, white pepper and sage. Savor in a Beluga Caviar Martini.
  • Beluga Celebration – dedicated to true connoisseurs, rested for 90 days, with a unique serial number and wax-sealed cork for a dramatic opening ritual. Soft and creamy and ideally served in a Beluga Gold Martini.
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