Hamburg Airport and Setur Duty Free open new Victoria’s Secret and Guess stores
Setur Duty Free’s Victoria’s Secret and Guess stores are set to enrich the retail landscape at Hamburg
Airport, offering travelers a shopping experience defined by quality, innovation, and sustainability
Hamburg Airport, in partnership with Setur Duty Free, has opened two new stores: Victoria’s Secret and Guess.
This collaboration is said to mark a significant milestone for both Hamburg Airport and Setur Duty Free, as they work together to enhance the shopping experience for travelers and strengthen their global presence.
Victoria’s Secret and Guess stores, located at one of Germany’s busiest airports, will occupy substantial retail space, offering an extensive range of premium products. Hamburg Airport welcomed 13.6 million passengers in 2023 and currently offers flights to around 120 destinations.
Both stores are designed to deliver an engaging shopping experience, with modern store designs and wide, trendy product range.
Victoria’s Secret store will feature a wide selection of signature fragrances, body care products, accessories, and a curated assortment of intimate apparel and sleepwear. Meanwhile, the Guess store will offer a comprehensive range of apparel and accessories, including the brand’s logo pieces, handbags and sustainable products, reflecting its status as a global lifestyle brand.
Ahmet Sönmez, CEO of Setur Duty Free, said, “We are thrilled to bring renowned Victoria’s Secret and Guess brands to Hamburg Airport. This partnership with Hamburg Airport is a key part of our strategy to expand our global footprint and provide travelers with exceptional shopping experiences.”
Lutz Deubel, Head of Center Management at Hamburg Airport, added, “With Setur, we welcome a new partner for travel retail at Hamburg Airport today. To celebrate its launch, the company is combining two popular fashion labels in one store. The comeback of Victoria’s Secret in particularly should delight our passengers, as it is the only opportunity in northern Germany to get their products directly in the store. With Guess as a second brand, our passengers can enjoy a wide variety of shopping in one area. Today we are not only celebrating the opening of a store, but also laying the foundation for further cooperation with Setur.”
The Victoria’s Secret shop not only offers body sprays and perfumes, but also the coveted lingerie collections. The store is designed in subtle rosé colors, combined with wooden elements, so that the colors of the lingerie set glamorous accents and come into their own. Victoria’s Secret occupies 61 square meters of the total 108 square meters of sales space.
The 42-square-meter Guess store marks the first time that the US lifestyle brand is represented with a fixed assortment at Hamburg Airport. Passengers will find the top pieces of the latest collections as well as timeless classics such as denim jeans and belts with the famous logo triangle.
