Avolta welcomes newly renovated duty free store at Mexico City International Airport
The ribbon-cutting ceremony marks the official opening of the renovated Mexico City Duty Free store
Avolta has officially opened its newly renovated 1,600-square-meter Duty Free store at Mexico City International Airport (AICM).
Offering the full range of duty-free categories in a fresh open layout, the successful renovation offers travelers interactive digital experiences, an expansive luxury watch and jewelry space accented by an impressive espresso and drink bar, boutique store-in-store spaces, luxury fashion and more. The renovation introduces a selection of new brands and hybrid elements, all while leaning into Mexico’s vibrant cultural heritage to deliver an exceptional shopping experience.
The renovated store features a standout Flavors of Mexico concept
Enrique Urioste, President and CEO LATAM and the Caribbean, Avolta, said, “This opening marks a milestone in the airport’s commercial offerings, providing travelers with a shopping experience that combines the best of technology, sense of place and luxury in one place, all achieved by putting the traveler at our core of our approach, in line with Avolta’s Destination 2027 to create a travel experience revolution. We share the values and vision of the airport authorities and will work together with them to deliver the best possible experience to the passengers of CDMX. Travelers, we welcome you to enjoy the new dynamics of duty free at Mexico City International Airport.”
The exceptional store received an exceptional inauguration, gathering an impressive lineup of officials, Avolta leaders and prominent travel and shopping influencers, including Mexican celebrity Geraldine Bazán. Representing the airport were Rear Admiral AN. PA. DEM José Ramón Rivera Parga, General Director of the airport; Jesús Gilberto Araiz Pérez, Commercial and Services Director; and Alfonso Joel Lazo Valerio, Deputy Director of Commercial Services. From Avolta the opening was attended by Enrique Urioste, President and CEO LATAM and the Caribbean; José Luis Ramos, General Director of Dufry Mexico; Rodolfo Velasco, President Advisor of Dufry Mexico; and Beatriz Macedo, Regional Commercial Director LATAM and Caribbean.
Alongside the traditional categories of beauty, liquor, luxury items, tobacco, and food, the store offers an exclusive high-end perfume area featuring prestigious and niche brands, and a fashion area with boutique brand spaces. In the beauty area a virtual try-on tool makes make-up even more fun for travelers, while in the liquor area, our personalized whisky finder points travelers in the right direction for their individual palates.
A crowd favorite is the ‘Flavors of Mexico’ section, a space dedicated to local products that invites travelers to explore a selection of exceptional tequilas and mezcals, as well as a wide range of spicy sauces, sweets, and Mexican chocolates. The local signature, tequila, offers a fun ‘lift and learn’ educational aspect, helping travelers explore the flavors of their favorite blend.
Dynamic digital screens and prominent promotional areas enhance the overall allure, creating an immersive and distinctive shopping experience designed to elevate travelers’ enjoyment and set a positive tone before their journey.
With more than 30 stores already in operation at Mexico City International Airport, across Duty-free and Hudson convenience, Avolta is strengthening its presence with the new opening.
