Dolce & Gabbana unveils new Bangkok downtown duty free store with King Power
Dolce & Gabbana opens in downtown Bangkok with King Power
Dolce & Gabbana has expanded its offer in the Asia Pacific downtown duty-free market with a new opening at the King Power Rangnam Mall in Bangkok, in association with King Power.
The new pop-up space allows the brand to leverage its standout storytelling and experience creation to craft an engaging opportunity for shoppers. At King Power Rangnam, the Dolce & Gabbana ideal is brought to life for shoppers through a striking visual presentation, which captures the attention of passing consumers, as they pass through the luxury retail area.
The pop-up store deploys a gallery approach through dedicated, standalone displays, showcasing the brand’s products for consumers to discover at their leisure.
The new pop-up space allows the brand to leverage its standout storytelling
Decorated in Dolce & Gabbana’s iconic gold coloring, the 243-square-meter space highlights the brand’s collections, with an offer tailored to the needs and demands of the modern Asian luxury shopper.
Marco Passoni, Senior Executive VP of 2.0 & Partners, said, “This new store is an excellent example of bringing a brand experience to life for shoppers in the downtown travel retail space. Luxury is about so much more than products for the modern shopper, it is about experience and location. This new store allows Dolce & Gabbana to showcase the very best of its lifestyle offer in an exquisite surrounding as provided by King Power Rangnam.”
The store opened on 12 September.
