September 12 2024  |  Retailers

The Shilla Duty Free launches Dewar's pop-up at Incheon Airport

By Wendy Morley


Dewar's premium Stone Toasted whisky takes center stage at Shilla's Incheon Airport pop-up, offering travelers a taste of innovative craftsmanship

The Shilla Duty Free, a division of Hotel Shilla, is hosting a pop-up event at Incheon Airport’s Terminal 2 to introduce Dewar’s new premium Scotch blended whisky, “Dewar’s Stone Toasted.” Running until November 6, the event coincides with the Chuseok and October holiday seasons, offering outbound travelers the chance to experience the new whisky.

The pop-up showcases Dewar’s latest release, the “Dewar’s Double Double 21-Year-Old Stone Toasted.” This whisky employs a unique “Stone Toast” technique, which indirectly toasts whisky casks without direct flame exposure. This method enhances the whisky’s flavor complexity while maintaining smoothness. The new product undergoes finishing in both American and French oak casks, and visitors can sample both variations through the “Dewar’s Stone Toasted Discovery Pack.”


Shilla Duty Free's elegant T2 display showcases Dewar's Double Double 21-Year-Old, enticing shoppers with exclusive discounts and luxury gift options

In addition to the new product, guests can taste other popular Dewar’s whiskies, including Aberfeldy 12-Year-Old, Aultmore 12-Year-Old, Royal Brackla 12-Year-Old, and Double Double 20-Year-Old. The event offers special discounts of 20-40% on selected Dewar’s products, including the new release. Purchases over $300 qualify for a free black trolley or a set of two Aultmore glasses, while those over $200 receive a set of 12 Dewar’s glasses or an Aultmore travel bag.

REGION Asia
Copyright 2024 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap