September 12 2024  |  Retailers

Lotte Duty Free introduces popular K-fashion brand ADERERROR

By Wendy Morley


ADERERROR's exclusive store opening at Lotte Duty Free Myeongdong marks the brand's first entry into the duty free channel

Lotte Duty Free has exclusively launched an offline store for ADERERROR, a highly popular fashion and cultural communication brand, on the 10th floor of its Myeongdong Main Store. This marks ADERERROR’s first entry into the duty free channel. To celebrate the opening, customers spending over $300 will receive a limited-edition gift on a first-come first-served basis.

ADERERROR, established in 2014, has rapidly expanded globally with products available in more than 60 countries. The brand offers a multisensory experience encompassing fashion, spaces objects and interiors. The new store at Lotte Duty Free incorporates ADERERROR’s design identity through stitch details throughout the space.


ADERERROR's new store on the 10th floor of Lotte Duty Free Myeongdong Main Store, showcasing the brand's unique stitch-inspired design elements

Customers can find ADERERROR’s main collection and its contemporary line “SIGNIFICANT” at Lotte Duty Free. The latter is known for high-quality durable clothing with simple silhouettes. As part of the opening celebration, customers spending over $300 will receive a limited-edition ADERERROR Tetra Light Badge while supplies last.

Lee Seung-kook, Head of Lotte Duty Free’s Product Strategy Division said, “We are pleased to be the first to exclusively introduce the globally popular fashion brand ADERERROR to the duty free market,” adding, “We will continue to work towards showcasing trendy brands favored by both local and international customers.”

Lotte Duty Free has seen significant growth in its domestic fashion category sales this year with a 30% increase compared to the previous year. Major customer groups including those from China Taiwan and Japan have shown over 20% growth. The company plans to further strengthen its brand lineup to meet the increasing demand for K-fashion driven by global interest.

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