Lotte Duty Free joins forces with Korea MD Association to support SMEs
Lotte Duty Free's flagship store in Myeong-dong, Seoul
Lotte Duty Free has sealed a cooperation agreement with Korea MD Association to support small and medium-sized businesses (SMEs).
An agreement, signed on August 10, aims to strengthen competitiveness with SMEs and to expand domestic and overseas sales support. The Korea MD Association is a non-profit corporation under the Ministry of Trade, Industry and Energy established to support small and medium-sized enterprises and small business owners in developing domestic and overseas markets and establishing distribution networks.
Based on this agreement, Lotte Duty Free and the Korea MD Association will hold sales promotions to increase consumer awareness and increase sales, provide marketing support such as advertising exposure, and offer coaching and consulting to improve product competitiveness of SMEs and support sustainable growth.
Kim Ju Nam, CEO of Lotte Duty Free, said, “To strengthen the competitiveness of small and medium-sized businesses, we have joined hands with the Korea MD Association to expand sales channel support. Lotte Duty Free will continue to strengthen its support by cooperating in various ways to grow together with small and medium-sized businesses.”
Lotte Duty Free is introducing various social contribution activities to coexist with SMEs, small business owners, and the local community. Last July, the company signed a business agreement with the Small and Medium Business Distribution Center and participated in the ‘Offline Sales Support’ project to help small and medium-sized domestic brands.
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