The Shilla Duty Free launches immersive Glow Up! Summer campaign at Singapore Changi
Glow Up! Summer: The Shilla Duty Free's eye-catching campaign at Singapore Changi
The Shilla Duty Free has launched an immersive campaign, Glow Up! Summer, offering a fun and vibrant travel retail shopping experience for all travelers through Singapore Changi Airport until August 31.
The promotion includes a Spin-The-Wheel offer and exclusive new product launches across all terminals. Travelers can ‘spin’ and win attractive cash prizes of up to SGD100 (US$75), exclusive brand gifts, and a grand prize worth SGD1,400 (US$1,056).
Building on the excitement, The Shilla Duty Free has partnered with Invade and Viu to be a part of the Waterbomb Singapore music festival. As the Official Travel Retailer (Beauty), The Shilla Duty Free said it will offer festival visitors beauty retailtainment and unique experiences.
Chan Sok Ling, Chief Operating Officer of The Shilla Duty Free (Singapore), said, “This summer is a season of firsts as The Shilla Duty Free launches our first-ever Summer Campaign to Changi travelers.
“With engaging retail experiences, we hope to bring forth a new travel experience to the region. We are proud to conclude our Summer Campaign with the first-ever Waterbomb event that will take place in Singapore this August.”
The Shilla Duty Free is the Official Travel Retail Partner (Beauty) for the Waterbomb Singapore 2024 festival
Leading the K-Wave momentum in Singapore, Anson Tan, Country Head of Viu Singapore, the organizer of Waterbomb Singapore 2024, added, “We are thrilled to bring the long-awaited Waterbomb event to Singapore for the first time as part of our Viu Scream Dates initiative, which underscores our commitment in bringing the hottest and freshest star closer to our Viu-ers beyond the screens. This event will not only offer an exhilarating mix of music and water fun but also marks an exciting new chapter in our collaboration. Bringing together the best of K-beauty, K-music, and K-food, we’re creating a lively and vibrant experience that will make the event even more memorable for all attendees.”
Eventgoers can engage in the fun water fights and experience Urban Decay and Laneige beauty at The Shilla Duty Free’s Glow Up! Beauty Bar and explore and complete the beauty activities to win free beauty gifts and capture memories at the photo booth. To counter the summer heat, iShopChangi will provide complimentary ice cream.
The Shilla Duty Free Singapore said it “continually elevates the travel retail experience with a fun-packed summer of exclusive activations, promotions, and beauty experiences for travelers of the future and today at Changi Airport”.
