The Shilla Duty Free launches flagship store for leading beauty brands at Incheon International
The Shilla Duty Free's new flagship store opens at Incheon International Airport Terminal 2
The Shilla Duty Free – operated by Hotel Shilla – has launched a flagship store for six leading beauty brands at Incheon International Airport.
According to the travel retailer, the 316-square-meter space which opened in Terminal 2 today (August 5), is in response to the growing popularity of flagship stores, which offer an immersive experience of each brand’s unique essence and philosophy. It is the only cosmetics brand flagship store within Incheon International Airport.
The space is dedicated to six highly regarded luxury beauty brands – Chanel, Dior, Estée Lauder, Lancôme, SK-II and Sulwhasoo – with each brand’s area reflecting the distinct identity and essence of its brand. The flagship store offers signature and specialized customer services unique to each brand.
The Estée Lauder store provides the Re-Nutriv High-Touch Massage and Consultation Service, where customers can experience the top-tier Re-Nutriv skincare line. To commemorate the opening, customers who purchase above a certain amount will receive a deluxe gift set of seven items, traditional Norigae charms and a face massage tool, offering a distinctive luxury store experience.
The new store features six leading beauty brands: Chanel, Dior, Estée Lauder, Lancôme, SK-II and Sulwhasoo
The Sulwhasoo boutique, the first of its kind at an airport, features a space that expresses Sulwhasoo’s heritage and the beauty of Korean aesthetics. It introduces the ‘Jihambo Wrapping Service,’ Sulwhasoo’s exclusive gift-wrapping service. From September, the boutique will also launch exclusive products that can only be found at The Shilla Duty Free Sulwhasoo boutique.
Customers can exclusively experience the Les Exclusifs de Chanel collection at the ‘Chanel’ store. This collection gained immense popularity through the Chanel Fragrance Masterclass held in Bukchon and Seongsu-dong. The store will also feature the exclusive airport release of the heritage-inspired lipstick ‘31 Le Rouge.’
The SK-II space offers skin consultation services featuring personalized assessments. To celebrate the opening of the flagship store at Incheon Airport, a month-long promotion will provide coffee coupons for purchasing customers.
The Shilla Duty Free acquired duty-free business rights at Incheon International Airport in July last year. Over the past year, the company has sequentially opened stores across all categories, including cosmetics and perfumes, liquor and tobacco, fashion and accessories.
