Summer vibes: Lotte Duty Free opens Dior pop-up in Da Nang International Airport
Dior takes up its summertime residence in Da Nang International Airport
The House of Dior has welcomed its first-ever collaboration with Lotte Duty Free in Vietnam, with the launch of a summer pop-up at Da Nang International Airport.
The new partnership is said to represent a landmark achievement for travel retail in the Asia Pacific region, with the pop-up inviting travelers to “live the Dior lifestyle of summer”.
For Christian Dior, the South of France was always synonymous with the joy found in nature, with a Mediterranean theme. This season, in tribute to the founder of the House, Dior takes up its summertime residence in this inspiring landscape at Da Nang International Airport.
Da Nang stands as a premier destination within Vietnam's tourism sector, experiencing a resurgence of tourists alongside an uptick in international flights. Data from the Da Nang Statistics Department reveals that, for the first four months of 2024, the city welcomed approximately 957 thousand international visitors, a significant increase of 20.7% compared to the same period in the previous year.
The local government has implemented supportive policies aimed at stimulating the tourism market. These efforts have catalyzed a robust recovery and growth within Da Nang's tourism industry, which is now rapidly evolving into one of the pivotal economic drivers. This progress is making a substantial contribution to the development of this picturesque coastal city.
This inaugural showcase at Da Nang International presents Dior's boundless creativity, introducing a fresh perspective to summer indulgence and holistic well-being. The pop-up store features makeup, skincare and fragrances, inviting travelers to immerse themselves in the radiance of a summer “where every moment is a celebration of beauty, luxury and holistic wellness”.
Passengers can enjoy personalized services, inclusive of summer postcard writing and hand engraving, making every visit a memorable luxury experience.
The Dior pop-up store at Da Nang International Airport promises to offer an unparalleled luxury experience, with vibrant hues and an ambiance that captures the essence of the Riviera.
