Avolta partners with Real Madrid to launch new airport F&B concept
Avolta introduces The Corner by Real Madrid to Spain's Adolfo Suárez Madrid-Barajas Airport
Leading global travel experience player Avolta has partnered with Spanish football club Real Madrid to introduce a new premium gastronomic and retail concept.
The Corner by Real Madrid will be present in the duty-free stores at Terminals T1 and T4 of Adolfo Suárez Madrid-Barajas Airport, combining a F&B offer with official Club merchandise. The partnership includes an additional 11 spaces within duty-free stores across Spanish airports, where travelers will also find official Real Madrid merchandise, and the concept will roll out globally across the Avolta network.
With this move, Avolta – Aena’s principal retail operator – “reinforces its strategy to make the journey itself extraordinary, as well as bringing a strong sense of place to the airport environment for the enjoyment of travelers”.
The Corner by Real Madrid is set to roll out globally across Avolta's network
Football enthusiasts and fans of Real Madrid will recognize that the bar – the centerpiece of the modern and elegantly crafted 100-square-meter outlet – is inspired by the silhouette of the newly renovated Santiago Bernabéu stadium. The outlet offers guests quality dishes and tapas as well as a wide selection of takeaway products.
Quality and proximity are said to define the bar’s all-day menu, serving local produce representative of traditional Spanish gastronomy. The takeaway menu includes sandwiches of local and international inspiration, as well as a variety of salads to complete the Mediterranean offering, including vegetarian and vegan options.
Adjacent to The Corner by Real Madrid, a selection of the Club’s most sought-after official merchandise will be available to purchase, complemented by a larger assortment in 11 of Avolta’s main duty-free stores across Spain, including the Club’s sports products, equipment and gifts.
Ángeles Montesdeoca, CEO of Avolta in Spain, said, “The Corner by Real Madrid is the spearhead of a unique collaboration between Avolta and the Club. With this concept, Avolta gives wings to our strategy of combining retail with a very high-quality restaurant offer for travelers in duty-free stores, creating spaces with strong local feeling and surprising our guests.”
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