July 2 2024  |  Retailers

Ospree Duty Free makes Hollywood debut with ‘Imaginary Friends’

By GTR Magazine Editor


As part of the Ospree Duty Free 'Imaginary Friends' campaign, young travelers were invited to draw their imaginary friends at the Mumbai store

Ospree Duty Free has made its first venture into the world of Hollywood through a partnership with the movie ‘Imaginary Friends,’ which was released in May this year.

This marks a significant milestone for Ospree as it steps onto the international stage, engaging with audiences in an exciting and creative way.

‘Imaginary Friends’ is an animated fantasy film which has proven particularly popular with children. As part of the on-ground campaign at Ospree Duty Free, Mumbai, young travelers were invited to draw their imaginary friends and share their creations on Ospree Duty Free Instagram. Participants stood a chance to win free movie tickets, adding a layer of fun and engagement to the movie-going experience.

Avishek Bambi Das, CEO of Ospree Duty Free, said, “Our first-ever engagement with Hollywood and we couldn’t have asked for a better film. This successful collaboration not only highlights our commitment to innovation but also marks our entry into the world of Hollywood, opening doors to more such opportunities in the future.”

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