June 26 2024  |  Retailers

Turkey’s Setur Duty Free celebrates strong growth in 2023

By Laura Shirk

Setur Duty Free has set new records over the past 12 months

Setur Duty Free, Turkey’s prominent duty free operator, successfully completed 2023 with a new record in terms of turnover and started operations in the international arena.

Setur Duty Free achieved significant growth in 2023 by increasing its turnover by approximately 40% percent compared to 2022. This success was driven by the influence of the strategic initiatives performed in marketing, product range, customer experience and store design resulting in a reported 98% growth in the Perfume & Cosmetics, Boutique & Accessories and Food categories compared to 2022.

In the first three months of 2024, Setur achieved a turnover increase of 35% compared to the same period of the previous year and achieved a sustainable and strong growth trend.

Setur Duty Free added new locations to its geographical expansions in 2023. Making its first investment abroad, the company opened its Duty Free store at Cologne-Bonn Airport – one of the busiest airports in Germany – in June last year, making a strong entry into the international arena with innovative store applications that prioritize customer experience. Setur Duty Free said it will offer its customers a “unique shopping experience with innovative store practices that digitize shopping and prioritize customer experience and satisfaction in sales areas with sustainable architectural designs”.

Setur Duty Free operates 55 stores in 22 different locations across Turkey, offering more than 40,000 products from approximately 600 brands under eight main categories including Perfumes & Cosmetics, Cigarette, Liquor, Food, Souvenirs, Toys, Electronics and Boutique/Accessories.

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