June 26 2024  |  Retailers

Enhancing travel experience: ARI celebrates National Day of Joy

By Hibah Noor

ARI has released a collaborative and bespoke video of how the company is celebrating and spreading joy worldwide

Global travel retailer ARI has carried out a survey on passengers’ opinions on travel retail, with results indicating that eight out of ten international travelers surveyed said that the duty free experience brings them joy.

The research was carried out face-to-face with a broad demographic of passengers traveling internationally at Dublin Airport’s Terminals 1 and 2 over several weeks, in the lead-up to the National Day of Joy which takes place today (June 26).

Since opening the very first duty free store in Shannon Airport, Ireland in 1947, ARI said it continues to “blaze a trail as a pioneer in the industry”.

Anthony Kenny, ARI Chief Commercial Officer, commented, “As a global organization with Irish roots, ARI understands the profound importance of infusing joy into every step of our customer’s journey. Joy is in our DNA. On this National Day of Joy, we are delighted to learn that our customers find joy in the duty free experience, and this week, right across the world, we have even more activities in-store for our passengers to celebrate both the joy of travel and the special experiences that our customers enjoy as they pass through our stores.”

Colleagues from ARI locations throughout the globe have come together to celebrate the occasion with a collaborative and bespoke video showcasing some of the most joyful locations in their countries. The backdrop is an original recording of John Legend’s ‘If You’re Out There’, sung by Solveiga Pangoniene from the ARI Global Retail Excellence team, with the support of many other team members. 

In every ARI location worldwide, customers and colleagues alike will be invited to join in the celebrations with the stores featuring decorations, entertainment, musicians in-store, free gifts with purchase tastings of local products in each location, beauty treatments, and free samples to highlight the special occasion. “It is testament to the fact that joy is more than a feeling; it is a strategic asset that drives business growth while strengthening relationships and elevating experiences for passengers, airport partners and colleagues alike,” ARI said.

The great Joy celebrations from ARI locations include:

  • In Portugal, the teams have developed a month-long campaign, to celebrate their 2nd anniversary since joining the ARI group, along with the wonderful occasion of the National Day of Joy! The team have introduced new mascots for each location, wearing the vibrant yellow color of Portugal Duty Free, to bring joy and fun to travelers as they pass through the stores.
  • At Abu Dhabi Duty Free both customers and colleagues will be engaged by treasure hunts, trivia quizzes, balloons, props and treats in-store and a fun joy jar to encourage sharing of joyful moments.
  • In Montenegro, the focus will be on sampling local products along with customer gifts, cakes, and decorations in-store.
  • In Montreal, the team are planning lots of activities and treats for colleagues, along with tastings in-store of liquor and chocolates, with lots of fun engagement from the Montreal Airport mascot.
  • In Barbados, there will be a party vibe in full swing, with DJs in-store at all three locations, giveaways for customers and fusion cocktail mixes by a professional mixologist. There will be treats and balloons for children, and teams in-store will dress is bright red and orange colors to inspire an atmosphere of fun.
  • At Cyprus Duty Free there will be a magician and family entertainer in-store, with lots of tastings both at the cocktail bar and of confectionery, with a burst of fantastic music to lift the spirits! All of the teams at Cyprus Duty Free will be wearing Joy t-shirts to set the mood and there will be free chocolates for customers with every purchase.
  • In Delhi Duty Free in-store signage and team badges will say “Your happiness is our priority”, as the team distribute complimentary chocolates to passengers. There is also an exclusive social media competition running to encourage customers to share their moments of joy to win a mix of exciting prizes.
  • At Ahlan Avenue Duty Free in Riyadh, National Day of Joy activities will include an ice cream machine, popcorn, a face painting artist and a selfie station to capture joyful moments and make the celebrations memorable for passengers and colleagues.
  • In Ireland, the occasion of the National Day of Joy coincides with a complete rebrand of the businesses in Dublin and Cork, and the team has enjoyed a full week of celebrations in store with a DJ, face painting, sampling and free Butler’s chocolates and other great gift giveaways to engage passengers and bring a real sense of retailtainment to the stores.

Along with those few examples, across all ARI locations worldwide the occasion will be brought to life to harness the universal emotion of joy, one which transcends cultures and borders, to enhance the travel experience for customers.

REGION International
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