June 17 2024  |  Retailers

HMSHost and NASCAR open new concept at STL

By Wendy Morley


The NASCAR Drafthouse also offers a variety of draft and canned beers as well as wine and specialty cocktails like "The Caborita" and "The Checkered Flag. The spirits menu pays homage to NASCAR's early days with moonshine offerings, including Sugarlands Shine and Midnight Moon®, inspired by the family recipe of legendary bootlegger and NASCAR Hall of Famer Junior Johnson. Non-alcoholic beverages are also available

Global restaurateur HMSHost, part of Avolta and a leader in creating dining for travel venues, has partnered with NASCAR to introduce the NASCAR Drafthouse at St. Louis Lambert International Airport (STL). Located in Terminal 1, this new dining spot offers a full-service restaurant and bar, featuring Southern comfort favorites for breakfast, lunch, and dinner, along with a full bar and grab-and-go options.

The NASCAR Drafthouse enhances HMSHost's established presence at STL, boasting a 90-seat restaurant and bar near gate C15. Adorned with NASCAR memorabilia and numerous TVs, the venue is set to attract racing fans of all ages with its flavorful menu, including hearty appetizers, entrées, burgers, sandwiches, and breakfast items.

"NASCAR is an icon of the motorsport world, and HMSHost is thrilled for the opportunity to offer travelers and diehard NASCAR fans a fun new food and beverage experience at St. Louis Lambert International Airport," said HMSHost Vice President of Business Development Bryan Loden. "NASCAR Drafthouse pairs the energy of this renowned racing brand with HMSHost’s culinary expertise to create a restaurant that makes a traveler’s journey as exciting as their ultimate destination. We are proud of our continued partnership with St. Louis Airport Authority to transform the passenger experience."

"St. Louis is a passionate NASCAR market, and we’re thrilled to partner with an industry leader like HMSHost to bring the NASCAR Drafthouse concept to life here, providing visitors to and from the region a great new spot to refuel on the road," said Megan Malayter, Managing Director Licensing and Consumer Products at NASCAR.

"NASCAR Drafthouse is a unique experience for travelers at St. Louis Lambert International Airport," said STL’s Airport Director and CEO Rhonda Hamm-Niebruegge. "The restaurant also satisfies patrons with its Southern comfort food selections. We are proud to be the airport location for this first-of-a-kind dining experience."

Travelers can start their morning with breakfast options like flaky biscuits and sausage gravy, a diced ham omelet with mushrooms and cheddar, or sweet and savory beignets. The lunch and dinner menu includes BBQ and seafood dishes such as fried catfish, spicy grilled shrimp with creamy grits, chicken fried steak, and pulled pork mac and cheese. Other options include burgers, sandwiches, gumbo, salads, and convenient grab-and-go choices.


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