February 27 2024  |  Retailers

Lotte Duty Free takes K-fashion brands to the world stage

By GTR Magazine Editor

Lotte Duty Free prepares to take to the runway at the Coterie New York fashion fair

Lotte Duty Free participated in the Coterie New York fashion fair earlier this month, introducing selected K-fashion brands to the world stage.

Coterie New York is a B2B expo held every year in New York and is considered one of the world's most influential fashion exhibitions, with over 1,000 booths and attracting buyers from all over the world.

Operating a ‘Hi Seoul Showroom’, supported by the Seoul Metropolitan Government, Lotte Duty Free signed over 50 export contracts, with the total consultation amount exceeding US$200,000. Highlighted K-fashion brands included C-Zann E, Ma&Me, Tinablossom and Fleno.

Lotte Duty Free said it plans to broker successful transactions between global buyers and K-fashion suppliers based on its strong product sourcing capabilities, distribution channel network and high reliability. According to the company, its goal is to foster leading Korean fashion brands, promoting them on a global stage through various fashion trade fairs, showrooms and pop-ups.

Nam Gung-pyo, Head of New Growth Business Division at Lotte Duty Free, said, “It is very meaningful that Lotte Duty Free can participate in Coterie New York and introduce promising K-fashion brands to the world stage. Lotte Duty Free will continue to explore and promote overseas sales channels for various domestic brands. We will actively work towards this.”

Lotte Duty Free signed a strategic business agreement with the Seoul Metropolitan Government last year to discover promising K-brands and develop overseas markets. The company also opened a dedicated 'Seoul Fashion Week' hall in Lotte Duty Free's Tokyo Ginza branch to showcase a variety of K-fashion brands.

Lotte Duty Free said it is accelerating efforts to become a global leading travel retailer by establishing a new growth business division and increasing professional staff this year. Last year, the travel retailer opened the LDF House, Korea’s first duty-free showroom, collaborating with brands including Simi Haze Beauty, Janmang Loopy, and Mediheal. Its ‘3CE’ pop-up store will operate until March 31 and Lotte Duty Free is also upgrading its direct purchase mall, Ginza Japan Direct Purchase, and overseas shipping used by foreign customers living abroad.

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