February 22 2024  |  Retailers

Lagardère Travel Retail and Fortnum & Mason join forces in new DXB store

By Hibah Noor

Fortnum & Mason's largest standalone store in the Middle East is now open at Dubai International Airport

Lagardère Travel Retail has partnered with Fortnum & Mason to open the brand’s newest store in Dubai International Airport (DXB).

Known for centuries for serving the needs of travelers for centuries, Fortnum & Mason’s new store stocks over 200 of the brand’s products and marks the next chapter in Fortnum’s plans for international expansion.

The DXB store features some of the brand’s most renowned tea blends, like the iconic Royal Blend, or Fortnum’s Sparkling Tea, which is the latest evolution in its 314-year tea history.

The new Fortnum & Mason store is well-stocked to suit the tastes of all traveling consumers

Fortnum’s reimagined coffee collection will also be available, alongside the extensive Lossus biscuit range, as well as a host of other biscuits, preserves and other treats. Gift boxes offer customers an easy pick-up gift option and travel accessories such as leather luggage tags and passport covers are also featured.

The DXB store is the brand’s only standalone store in the Middle East, and the strategically positioned location makes it accessible to travelers from all corners of the globe. The UAE hub is forecast to welcome over 88.8 million passengers in 2024 and Fortnum’s is excited at the prospect of reaching new audiences, both from within the region and those connecting through the airport.

At the store's ribbon-cutting ceremony (from left) Lagardère Travel Retail Chairman & CEO, Dag Rasmussen; Fortnum & Mason Chief Commercial Officer, Rupert Thomas and Dubai Airports CEO, Paul Griffiths

The launch of this new international store marks a continuation of Lagardère Travel Retail’s strategic partnership with Fortnum & Mason, building on the successful Fortnum’s store opening at Hong Kong International Airport in late 2022. The expansion to the Middle East also aligns with Fortnum’s ongoing strategy to meet the growing global demand for the brand.

Vadim Motlik, CEO of Lagardère Travel Retail UAE, said, “We are excited to partner with Fortnum & Mason and bring a touch of Piccadilly pleasure to international travelers passing through DXB. Lagardère Travel Retail is dedicated to curating exceptional retail experiences, and our strategic partnership with Fortnum & Mason further underscores this commitment. The exquisite offering of this iconic British brand seamlessly aligns with our mission to provide a unique and delightful shopping experience. Passengers will not only have access to their favorite Fortnum’s products but will also be able to indulge in the delightful tea ceremony experience. We look forward to welcoming passengers at DXB and contributing to the continued success of Fortnum & Mason's global expansion.”

Tom Athron, CEO of Fortnum & Mason, added, “Since 1707, Fortnum & Mason has been home to extraordinary hampers, delicious food and joy-giving gifts, and we are so excited to continue with our plans for international expansion, and open a satellite store in DXB. The love for Fortnum’s brand, both at home and internationally is extraordinary, and it is exciting to be able to meet people where they are, to bring them not only our range of Fortnum’s products, but also enable them to enjoy Fortnum & Mason’s world-class service and in-store experience.”

Eugene Barry, Executive Vice President of Commercial at Dubai Airports, commented, “We extend a warm DXB welcome to Fortnum & Mason, and are delighted to further elevate our commercial portfolio with this renowned brand partnership. This collaboration offers a blended experience by incorporating retail, food, and hospitality, and perfectly aligns with Dubai Airports commitment to offer high-quality experiences in a global travel setting.”

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