February 6 2024  |  Retailers

The Shilla Duty Free introduces Lunar New Year promotions at Singapore Changi

By GTR Magazine Editor

The Shilla Duty Free promotions highlight the art of meaningful gifting through customization

Counting down to the Lunar New Year, The Shilla Duty Free has curated a series of experiences for travelers through Singapore Changi Airport.

From now till February 29, 2024, the luxury travel retailer promises a shopping experience filled with festive charm and surprises.

Jeff Lee, Managing Director of The Shilla Duty Free (Singapore), said, “The Shilla Duty Free joyously extends a warm welcome to travelers eager to indulge in the exhilarating energy of the Lunar New Year, with a range of beauty offerings. Our holiday campaign is designed to celebrate the art of meaningful gifting during the Lunar New Year and showcase limited-edition beauty buys and personalized gifting opportunities. We invite everyone to join us in looking forward to a year filled with success and happiness, as we usher in the auspicious Year of the Dragon.”

Partnering with Yves Saint Laurent, The Shilla Duty Free stores at Terminal 1 will be offering a live makeup demonstration showcasing star products. Shoppers purchasing any Yves Saint Laurent Libre Eau De Parfum can have a complimentary fragrance bottle customized.

Marin Vialle, L’Oréal Travel Retail Asia Pacific General Manager of Makeup Business Unit, commented, “YSL Beauté is committed to reigniting retail excitement and offering an engaging experience to all travellers. In partnership with Shilla Duty Free for an exclusive Beauty Show, we present a one-week activation with a unique experience featuring makeup shows by YSL Artistry Manager, Francis Lim, showcasing our star products, including the limited New Year edition of makeup in festive red packaging.

“Travelers can also discover AR retailtainment and the 'Libre Atelier', an exclusive personalization service for our iconic fragrance. We are thrilled to celebrate the New Year with our consumers and position YSL as the ultimate gifting destination for all travellers.”

The Shilla Duty Free will also feature its Gashapon activation. With a minimum spend of S$250 (US$185), shoppers stand a chance to win attractive prizes, including instant return vouchers and an opportunity for lucky winners to secure a grand prize of S$888 (US$660). Online shoppers spending S$300 (US$223) and above on iShopChangi.com with collection of their Shilla purchases upon departure or arrival will also receive beauty products worth over S$50 (US$37), and a Gashapon voucher.

For travellers seeking to add a personal touch and artistic flair to their beauty purchases from Shilla, there will be complimentary hand-painted customizations by Opera Rose Studio on February 6 and 14 at Terminal 2.

Travellers can also explore forecasts and predictions for 2024, when they visit The Shilla Duty Free, Terminal 1 Central Store.

Shoppers paying with Alipay will enjoy exclusive discounts, S$20 (US$15) off with a minimum spend of S$200 (US$147) and S$100 (US$74) off for a minimum spend of S$1,000 (US$743). Users of other Alipay+ partner apps will also enjoy exclusive promotions at Shilla and Alipay and Alipay+ users will receive 2X chances to win the gashapon sure-win prizes.

Dr Cherry Huang, General Manager of Alipay+ Offline Merchant Services, Ant International, said, “We are excited about our continued strategic partnership with The Shilla Duty Free, which aims to promote more seamless and innovative shopping experiences for travellers. With travel expected to pick up significantly during this festive period, Alipay+ partner users from across Asia will be able to enjoy savings and convenience when they visit Singapore, and together with our local partners, we look forward to welcoming them here.”

Weekend festivities happening at Changi include:

  • Gashapon spins with Grand Prizes of S$888 to be won. From January 8 to February 29, at Terminals 1, 2, 3, & 4 Central Stores. Customers spending above $250 (US$185) will get a chance to win sure-win cash vouchers.
  • Alipay Chinese New Year promotion from January 16 to February 29. Tier 1: S$20 US$15 off min. spend of $200 (US$147). Tier 2: S$100 (US$74) off min. spend of S$1,000 (US$743). 2X bonus chance on Gashapon sure-win prizes when you pay with Alipay+
  • Live Bottle Painting by Opera Rose Studio on February 1 & 2 at Terminal 1 Central Store, February 6 & 14 Terminal 2 Central Store
  • Yves Saint Laurent Makeup Show & Libre Atelier Fragrance Personalization: Makeup show February 2-4 at Terminal 1 Central Store; Libre Atelier fragrance personalization, February 5-8 Terminal 1 Central Store (with any purchase of Yves Saint Laurent Libre perfume).
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