Guerlain and DFS unveil stunning activations to mark latest Orchidée Impériale products
Guerlain joined forces with DFS Group to unveil a series of activations celebrating the highly-anticipated launch of the new Orchidée Impériale Black - The Treatment and the Orchidée Impériale new novelties – The Essence-Lotion Concentrate and The Rich Cream.
Emma Behaeghel, Guerlain Regional Director Asia Pacific, said, “Guerlain is thrilled to collaborate with DFS in Macau to elevate premium skincare through a distinguished campaign featuring our Orchidée Impériale line. Macau has an exceptional clientele for premium products and we are glad to come up with high end activations accompanying this launch, and will strive to offer an unparalleled retail experience that exemplifies our dedication to luxury, innovation, and exceptional skincare.”
DFS Group Senior Vice President, Beauty, Amael Blain, added, “DFS is proud to collaborate with Guerlain on this exclusive launch to provide a highly luxurious and riveting experience for our customers, who can expect nothing but world-class service and retailtainment from us. We look forward to welcoming all visitors on a quest for beauty, they won’t be disappointed.”
Orchidée Impériale Black pop-up at DFS at Four Seasons, Prestige Lounge
The Orchidée Impériale Black pop-up at DFS at Four Seasons, Prestige Lounge ran from October 1-14. The showcase celebrated the exclusive DFS prelaunch of the new Orchidée Impériale Black – The Treatment alongside one of Guerlain’s exceptional creations – the Orchidée Impériale Black Art Edition by Kevin Germanier 2023, an artistic expression comprising of only 15 limited pieces worldwide.
Exclusive Orchidée Impériale Black facial treatment at DFS Beauty Concierge
The Orchidarium and Guerlain Research revealed Orchidée Impériale Black, described as a “Guerlain skincare masterpiece” after over 15 years of research. The collection reveals the power of the Black Orchid, encapsulated at the heart of BlackImmune technology, capable of targeting 95% of the cells in the skin’s self-defense, for preserved, regenerated, and prolonged youth.
From September 29 until October 30 guests could enjoy the exclusive Orchidée Impériale Black – The Treatment at two selected DFS locations: the Beauty Concierge section of T-Galleria by DFS at Four Seasons and T-Galleria by DFS at Galaxy.
Orchidée Impériale pop-ups at T-Galleria by DFS
Guerlain said this year its researchers have successfully developed two exclusive new orchid extracts dedicated to the skin’s fundamental needs, hydration, nutrition, and regeneration. The orchid oleo-concentrate and orchid water enriches the new The Rich Cream and The Essence-Lotion Concentrate, two exceptional new Orchidée Impériale skincare products that regenerate skin’s ten vital layers to preserve, improve and prolong signs of youth.
Guerlain’s full Orchidée Impériale collection featured in exclusive pop-up stores at three locations in Macau – T-Galleria by DFS at Four Seasons, T-Galleria by DFS at Galaxy, and T-Galleria by DFS at City of Dreams – from September 29 until October 30. The pop-ups highlighted the science behind the orchids, vital ingredients in the collection, extensive research done at the Orchidarium and the House’s sustainability efforts towards orchid conservation and preservation.