DFS Group reopens luxury store in Waikiki, Hawaii
Luxury travel retailer DFS Group has announced the grand reopening of its iconic store in the heart of Waikiki in Honolulu, Hawaii. Celebrating more than 60 years in the islands, the store offers a curated selection of more than 100 renowned brands in beauty, watches, fashion, food and more, as well as the largest collection of local brands in Waikiki.
DFS Waikiki is home to the largest beauty hall in Hawaii, a luxury destination for high-end jewelry, unmatched fine watch assortments, and local treats and services. Many of the store's exclusive offers are travel retail exclusives, unavailable anywhere else in the islands. Examples include DFS’ exclusive Hawaii Market Collection brand, Dior La Collection Prive, Chloe Atelier, Guerlain, along with travel retail assortments for Glenfiddich, Balvenie, and Veuve Clicquot.
The store's collection of local brands includes more than 45 makers and artisans such as Jules & Gem, Ua Body, Lanikai Bath & Body, Wai Meli, Manoa Chocolate, Coco Moon and more.
“We are excited to welcome back locals and visitors to our iconic Waikiki store, which has been inspired by the beauty and authenticity of the islands to reimagine the DFS Waikiki experience,” said Benjamin Vuchot, DFS chairman and CEO. “Hawaii is an important location for the DFS portfolio with its rich history and legacy in the islands. DFS is committed to continuing to introduce the best experience to Hawaii and its locations worldwide.”
The luxury store has been thoughtfully reimagined for the next generation of Hawaii shoppers, with a design inspired by the island’s natural beauty.
“The grand reopening of DFS Waikiki marks a significant milestone in the world of luxury shopping in Hawaii,” said Vinay Lamba, President of DFS’ Asia Pacific and U.S. regions. “In addition to providing exceptional products and services to its customers, DFS is dedicated to contributing to the local community. For the reopening of our Waikiki store, we’ve partnered with Nā Kama Kai to upcycle more than 70 locally sourced surfboards into visual merchandising displays for the launch period. These will then be donated to the youth programs of Nā Kama Kai, a local non-profit organization whose mission is to help children foster a connection to the ocean and to teach ocean safety, conservation, and stewardship. We are also selling the Maui Strong t-shirts across our stores in U.S. with all proceeds to be donated to support the rebuilding of communities affected by the Maui fires.”
DFS is also committed to creating enduring employment opportunities. Since reopening, 90% of DFS Waikiki’s current workforce is made up of former employees, including several management staff with more than 45 years of service.