September 15 2023  |  Retailers

Unifree presents Bowmore x Aston Martin collection

By Hibah Noor

Bowmore's exclusive global travel retail range with some of the ultra-luxury auto brand's most iconic cars is located at the Unifree Duty Free pop-up store

Bowmore® Islay Single Malt Scotch Whiskey has launched the latest version of its exclusive global travel retail collection designed by Aston Martin, combining Bowmore's exclusive global travel retail range with some of the ultra-luxury auto brand's most iconic cars, at the Unifree Duty Free pop-up store.

Since its introduction in 2021, this partnership has garnered immense popularity, thanks to its strikingly bold and exclusive bottle and packaging design.

In this ultimate series, the existing Bowmore 10, 15, and 18-Year-Old single malts have sparked the creativity of Aston Martin's team of design experts. They have meticulously chosen distinct car designs and stories that harmonize seamlessly with the unique essence of each Bowmore whisky range.

Unifree Duty Free’s CCO Ceren Tonguç said,“As Unifree, we always aim to bring the best products and brands to those who desire it, in our mission we have adopted. We are happy to be able to bring these iconic products born from the Bowmore X Aston Martin to our guests who want it.”

Ruediger Stelkens, Gebr. Heinemann LTC Purchasing Director Heinemann said, “For whisky lovers and collectors, we are delighted with the Bowmore X Aston Martin collaboration with its iconic design. We are excited to add these great products to our range. It is also a testament to our fruitful partnership with Bowmore."

The new collection is also on sale at many major airports with a special activation. This fascinating and unique in-store experience is "Made to Move You.’’

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