September 7 2023  |  Retailers

Cartier expands footprint in Oceania with new boutique at Sydney International Airport

By Hibah Noor

The Cartier boutique presents a full offer of the Maison's iconic jewelry and watch collections

Cartier has expanded its global travel retail footprint with a new boutique at Sydney International Airport, further strengthening the Maison’s presence in Oceania. Inspired by the city’s architecture, culture and natural environment, the new boutique blends local elements with the timeless design codes of the Maison. Located within the new luxury precinct at Terminal 1 of the airport, the boutique is an embodiment of Cartier’s dedication to establishing an elevated retail journey in major travel hubs around the world.

The boutique’s façade is inspired by sailboats in Sydney Harbour. The entrance is adorned with four soaring sails standing at over 7 meters tall against a backdrop of champagne mesh. Inside, the Sydney Harbour Bridge is incorporated into the boutique’s signature feature wall: a tactile custom creation designed in fabric and featuring complementary straw marquetry by British craftsman Alexander Lamont, that evokes the feeling of the panther roaming through the city.

Inspired by Australia’s vibrant culture and nature, the boutique also features local design elements that create a calming ambiance. Travelers will discover a decorative wall adorned with patterns that pay homage to the land's cultural heritage. Fluted wood and coral motifs, along with the warm beige and gold floral motif in the Bridal Area, further pay tribute to Australia’s native flora.

Spanning 170 square meters, the boutique presents a full offer of Cartier’s iconic jewelry and watch collections. An extensive breadth of accessories are also available for travelers including leather goods, fragrances and gifts. A semi-open lounge provides a private space for clients to relax while discovering the Maison’s savoir-faire.

Virginie Martignac, Cartier Global Travel Retail Director, commented, “It is a pleasure to unveil the new boutique at Sydney International Airport as we reinforce the Maison’s commitment to engaging travelers in Oceania and the broader Asia Pacific region. We are privileged to partner with Sydney Airport to curate the ultimate luxury retail experience, exemplifying Cartier's dedication to offering a comfortable and engaging experience for travelers. We believe the boutique’s unique showcase of creativity, craftsmanship, and savoir-faire with a distinctly Australian touch will inspire our clients to discover the Cartier universe.”


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