August 3 2023  |  Retailers

​FlySafair appoints Tourvest to provide retail services

By Hibah Noor

FlySafair is South Africa’s largest domestic airline, along with an expanding African regional route network, operating over 150 flights per day

FlySafair has awarded Tourvest Retail Services (Tourvest) the contract to provide onboard products, services and technology solutions, exploring ways to enhance the airline’s onboard retail proposition.

FlySafair transitioned to Tourvest from its existing incumbent onboard retail provider on the August 1, 2023. Some initial developments included additional onboard payment methods, as well as an enhanced menu and fresh sandwich selection, with more developments to come.

Kirby Gordon, Chief Marketing Officer at FlySafair, stated: “Our intention has always been to offer an end-to-end flight service that is affordable, reliable, and hassle-free. We’re confident that we’ve found a partner in Tourvest who can help us continue to deliver against that intention when it comes to our onboard retail offering.”

Clive Jones, Chief Executive Officer at Tourvest Retail Services responded: “Tourvest is excited to have been awarded the FlySafair contract, especially given the airlines positioning and growth in the market. We are determined and committed to add value to FlySafair and most importantly, their onboard customers. Of course, any change and implementation of this scale will have its initial challenges, however when both parties synergise their individual core competencies, this results in some exciting opportunities. We have an aligned joint strategy and set of objectives for the retail program, which therefore empowers both parties to be unified in our focus on the execution of the strategy, with the express intent to delight the FlySafair customers onboard, which is ultimately why we are here.”

REGION Gulf Africa

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